FT Press :: Store http://www.ftpress.com/store/browse/ebooks/rss The latest products for the FT Press-Store en-us Product :: Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty If you're a brand marketer, you know your customers are now more empowered than ever -- and more than ever, they're using that power to wrest control over their brand relationships. You're watching them use online and mobile digital tools to opt out of conventional email and other pushy brand management tactics. Since they will control your brand relationship, there's only way to win: help them do it. 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Selected by the Market Technicians Association as the official companion to its prestigious Chartered Market Technician (CMT) program, Technical Analysis, Third Edition systematically explains the theory of technical analysis, presenting academic evidence both for and against it. 10/22/2015 12:00:00 AM http://www.ftpress.com/store/technical-analysis-the-complete-resource-for-financial-9780134137049 Product :: Supply Chain Game Changers, The: Applications and Best Practices that are Shaping the Future of Supply Chain Management Discover the next generation of high-value best practices for global supply chain management: new opportunities to drive sustained improvement in financial and operational performance, and achieve true differentiation. Reflecting extensive collaboration between industry supply chain pioneers and the University of Tennessee Global Supply Chain Institute (GSCI), The Supply Chain Game Changers introduces a set of innovations demonstrated to yield significant and enduring business advantage. 10/21/2015 12:00:00 AM http://www.ftpress.com/store/supply-chain-game-changers-applications-and-best-practices-9780134093789 Product :: Breaking Failure: How to Break the Cycle of Business Failure and Underperformance Using Root Cause, Failure Mode and Effects Analysis, and an Early Warning System This guide brings together three simple, risk-free, low-cost ways to break cycles of business failure and underperformance: techniques that have repeatedly demonstrated their effectiveness in high-stakes, mission-critical disciplines outside business. Drawing on decades of work in manufacturing and space exploration, you'll learn how to use Root Cause Analysis (RCA) to uncover the root cause of problems, so you can solve them and once and for all. 10/19/2015 12:00:00 AM http://www.ftpress.com/store/breaking-failure-how-to-break-the-cycle-of-business-9780134386362 Product :: Novice's Guide to Speaking in Public, A: 10 Steps to Help You Succeed in Your Next Presentation... Without Years of Training! Making a presentation or speech? Learn how to be a great presenter in just 10 easy steps: you'll be amazed how easy it can be! In this quick guide, Dr. Michael C. Faulkner shows how to deliver a really good speech or presentation the very next time you need to: one that will delight your audience and pleasantly surprise you. 10/19/2015 12:00:00 AM http://www.ftpress.com/store/novices-guide-to-speaking-in-public-10-steps-to-help-9780134193861 Product :: Your Credit Score: How to Improve the 3-Digit Number That Shapes Your Financial Future Improve your credit score, for real, with the #1 best-selling guide you can trust! Today, a good credit score is essential for getting credit, getting a job, even getting car insurance or a cellphone. Now, best selling journalist Liz Pulliam Weston has thoroughly updated her top-selling guide to credit scores, with crucial new information for protecting (or rebuilding) yours. 10/14/2015 12:00:00 AM http://www.ftpress.com/store/your-credit-score-how-to-improve-the-3-digit-number-9780134212487 Product :: Leader's Guide to Coaching & Mentoring, The: How to Use Soft Skills to Get Hard Results The Leader's Guide to Coaching & Mentoring is a highly practical handbook that helps managers get the most out of their people. 10/13/2015 12:00:00 AM http://www.ftpress.com/store/leaders-guide-to-coaching-mentoring-how-to-use-soft-9780134289205 Product :: Millennials Who Manage: How to Overcome Workplace Perceptions and Become a Great Leader Millennials are rapidly filling executive, senior, middle, and frontline levels of management. In these roles, they're managing not just their peers, but also Baby Boomers and Gen X'ers - often, people who have far more experience than they do. Chip Espinoza has brought together all the practical advice they need to succeed - and other executives and HR professionals need to help them succeed. 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The Leadership Workout has been specially developed to be clear, simple, very easy to follow and highly effective. 10/5/2015 12:00:00 AM http://www.ftpress.com/store/leadership-workout-the-10-tried-and-tested-steps-that-9780134394251 Product :: Disrupt: Think the Unthinkable to Spark Transformation in Your Business Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. 9/28/2015 12:00:00 AM http://www.ftpress.com/store/disrupt-think-the-unthinkable-to-spark-transformation-9780133995909