FT Press :: Store http://www.ftpress.com/store/browse/ebooks/rss The latest products for the FT Press-Store en-us Product :: Same Words, Different Language: An Updated Guide for Improved Gender Intelligence at Work Barbara Annis, the world's leading corporate gender specialist, believes that men and women don't understand each other because they don't appreciate the different ways men and women relate, communicate, problem-solve, and make decisions. In this original, solutions-based book, Annis explains exactly where we differ and how to improve the way we communicate with one another. 4/25/2016 12:00:00 AM http://www.ftpress.com/store/same-words-different-language-an-updated-guide-for-9780134513270 Product :: Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply Chain, and Finance Analytics Business analytics can help you manage the accelerating risk and uncertainty associated with today's global business environments. 3/25/2016 12:00:00 AM http://www.ftpress.com/store/global-business-analytics-models-concepts-and-applications-9780134057606 Product :: Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. 3/25/2016 12:00:00 AM http://www.ftpress.com/store/advocate-marketing-strategies-for-building-buzz-leveraging-9780134496054 Product :: Achieving Supply Chain Integration: Connecting the Supply Chain Inside and Out for Competitive Advantage Though many modern companies and their leaders recognize that supply chain integration is a critical aspect of competitiveness, actually becoming integrated has proven to be quite difficult for most, for a variety of reasons. Prior to the year 2000, integrating first vertically, and later horizontally within the organization was "all the rage" in creating a successful supply chain. 2/29/2016 12:00:00 AM http://www.ftpress.com/store/achieving-supply-chain-integration-connecting-the-supply-9780134210520 Product :: Six Rules of Brand Revitalization, Second Edition: Learn the Most Common Branding Mistakes and How to Avoid Them Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. 2/26/2016 12:00:00 AM http://www.ftpress.com/store/six-rules-of-brand-revitalization-second-edition-learn-9780134507835 Product :: Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution With the right customer success strategy, when your customers win, you win! In this guide, world-renowned customer success expert Amir Hartman and Oracle Chief Customer Officer Jeb Dasteel give you a clear, focused, usable roadmap for developing and executing acustomer success strategy capable of delivering immense return on investment. 2/18/2016 12:00:00 AM http://www.ftpress.com/store/competing-for-customers-why-delivering-business-outcomes-9780134172200 Product :: Sports Performance Measurement and Analytics: The Science of Assessing Performance, Predicting Future Outcomes, Interpreting Statistical Models, and Evaluating the Market Value of Athletes A PRACTICAL, REAL-WORLD GUIDE TO ANALYTICS FOR THE 5 MAJOR SPORTS: FOOTBALL, BASKETBALL, BASEBALL, SOCCER, AND TENNIS GAIN A COMPETITIVE EDGE! This is the first real-world guide to building and using analytical models for measuring and assessing performance in the five major sports: football, basketball, baseball, soccer, and tennis. 2/17/2016 12:00:00 AM http://www.ftpress.com/store/sports-performance-measurement-and-analytics-the-science-9780134193304 Product :: Be a Dividend Millionaire: A Proven, Low-Risk Approach That Will Generate Income for the Long Term Millions of investors are struggling to build a nest egg in the face of today's brutal market realities. For many of them, dividend investing represents the perfect low-risk approach. Over the past 80 years, dividends have accounted for over 44% of the S&P's total returns. Now, there's an up-to-date, practical, step-by-step guide to successful dividend investing. 1/21/2016 12:00:00 AM http://www.ftpress.com/store/be-a-dividend-millionaire-a-proven-low-risk-approach-9780134302416 Product :: Day Trading Options: Profiting from Price Distortions in Very Brief Time Frames "As a veteran reader of some 500+ trading and investing books and having interviewed hundreds of authors, I never take the approach that you can believe what you read or hear about how to make money in the market, so I try their theory, system, or ideas. Jeff Augen's book lays down clear guidelines to his intraday options strategy that I can report were profitable in the style I trade." --Vincent M. 1/12/2016 12:00:00 AM http://www.ftpress.com/store/day-trading-options-profiting-from-price-distortions-9780134394596 Product :: Driving Career Results: How to Manage Self-Directed Employee Development Today, companies increasingly need and expect their employees to own their own career development. Employees and job-seekers shouldn't expect companies or managers to 'develop' them; they should be prepared to develop themselves. In Driving Employee Development, leading enterprise HR consultant Linda Brenner shows both HR and smart employees exactly how to make that happen. 1/10/2016 12:00:00 AM http://www.ftpress.com/store/driving-career-results-how-to-manage-self-directed-9780134381640 Product :: Rules of Love Over 70,000 copies sold - the brand new edition of the bestselling guide to better relationship 1/5/2016 12:00:00 AM http://www.ftpress.com/store/rules-of-love-9780134470733 Product :: Credit Derivatives, Revised Edition: A Primer on Credit Risk, Modeling, and Instruments Now, there's a completely up-to-date guide on credit derivatives that's ideal for all working financial professionals and students entering the field. Credit Derivatives, Second Edition has been fully updated to explain today's credit risk markets clearly and simply, in language any practitioner or advanced business student can understand. The authors begin by explaining the underlying principles surrounding credit risk. 12/30/2015 12:00:00 AM http://www.ftpress.com/store/credit-derivatives-revised-edition-a-primer-on-credit-9780133249187 Product :: Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty If you're a brand marketer, you know your customers are now more empowered than ever -- and more than ever, they're using that power to wrest control over their brand relationships. You're watching them use online and mobile digital tools to opt out of conventional email and other pushy brand management tactics. Since they will control your brand relationship, there's only way to win: help them do it. The Opt-Out Effect shows you how. 12/30/2015 12:00:00 AM http://www.ftpress.com/store/opt-out-effect-marketing-strategies-that-empower-consumers-9780134191508 Product :: Models and Applications in the Decision Sciences: Best Papers from the 2015 Annual Conference Decision science offers powerful insights and techniques that help people make better decisions to improve business and society. This new volume brings together the peer-reviewed papers that have been chosen as the "best of the best" by the field's leading organization, the Decision Sciences Institute. These papers, authored by respected decision science researchers and academics from around the world, will be presented at DSI's 46th Annual Meeting in Seattle, Washington in November 2015. 12/24/2015 12:00:00 AM http://www.ftpress.com/store/models-and-applications-in-the-decision-sciences-best-9780134115917 Product :: Strategy Book, The: How to Think and Act Strategically to Deliver Outstanding Results Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. 12/18/2015 12:00:00 AM http://www.ftpress.com/store/strategy-book-how-to-think-and-act-strategically-to-9780134470740 Product :: Connected Leadership: How to Build an Agile and Customer-Driven Organisation Connected Leadership provides a clear, practical guide for leaders of organisations who wish to create a more connected, agile and customer-oriented organisation in a digitally connected, customer-driven 21st century business environment. It lays out the key factors of the connected organisation and the leadership behaviours that will allow these factors to become embedded and sustainable. 12/18/2015 12:00:00 AM http://www.ftpress.com/store/connected-leadership-how-to-build-an-agile-and-customer-9780134470771 Product :: Future of Technology Management and the Business Environment, The: Lessons on Innovation, Disruption, and Strategy Execution This guide will help you become far more effective in crafting strategy that reflects the relentless external pressures you face, so you can shape your future instead of letting it destroy you. Leading business strategy expert Alfred A. Marcus offers powerful tools for anticipating technological, economic, political, and business change, and managing the threats and opportunities it poses 12/14/2015 12:00:00 AM http://www.ftpress.com/store/future-of-technology-management-and-the-business-environment-9780133996135 Product :: Digital Revolution, The: How Connected Digital Innovations Are Transforming Your Industry, Company & Career The "Internet of Everything": you can't touch it or smell it, but it will transform your world. In this up-to-the-minute guide, world-renowned Cisco executive and thought leader Inder Sidhu explains how and why "IoE" will revolutionize the way businesses work and consumers live. 12/14/2015 12:00:00 AM http://www.ftpress.com/store/digital-revolution-how-connected-digital-innovations-9780134291314 Product :: Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences Master a breakthrough methodology for understanding and measuring the digital world -- so you can create far richer and more compelling digital experiences! In Measuring the Digital World, Gary Angel, leader of Ernst & Young's pioneering Digital Analytics practice, presents a comprehensive framework and methodology that reflects his profound understanding of what makes digital environments unique. 12/9/2015 12:00:00 AM http://www.ftpress.com/store/measuring-the-digital-world-using-digital-analytics-9780134195087 Product :: Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success Why do crucial business partnerships and alliances fail so often, and how can you keep it from happening to you? In Partnering with the Frenemy, Sandy Jap answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode.Drawing on cutting-edge research, Jap illuminates the widespread "frenemy" phenomenon in organizational partnerships, where partners who start as non-competitive "friends" become "enemies" over time. 11/30/2015 12:00:00 AM http://www.ftpress.com/store/partnering-with-the-frenemy-a-framework-for-managing-9780134386355 Product :: Little Book of Big Decision Models, The: The 70 most useful models to help you say Yes or No Leaders and Managers want quick answers, quick ways to reach solutions, ways and means to access knowledge that won't eat into their precious time and quick ideas that deliver a big result. The Little Book of Big Decision Models cuts through all the noise and gives managers access to the very best decision-making models that they need to to keep things moving forward. Every model is quick and easy to read and delivers the essential information and know-how quickly, efficiently and memorabl 11/23/2015 12:00:00 AM http://www.ftpress.com/store/little-book-of-big-decision-models-the-70-most-useful-9780134470757 Product :: Sports Analytics and Data Science: Winning the Game with Methods and Models This is a complete, practical guide to sports data science and modeling, with examples from sports industry economics, marketing, management, performance measurement, and competitive analysis. Thomas W. 11/22/2015 12:00:00 AM http://www.ftpress.com/store/sports-analytics-and-data-science-winning-the-game-9780133886436 Product :: Project Management Analytics: A Data-Driven Approach to Making Rational and Effective Project Decisions In today's complex, chaotic project environments, project managers can't simply rely on seat-of-the-pants intuition. Fortunately, powerful analytical tools and technologies can help them make more objective, evidence-grounded decisions - and achieve better outcomes. Project Management Analytics reveals what these tools can do, why they're so valuable, and how any project manager can start using them. 11/22/2015 12:00:00 AM http://www.ftpress.com/store/project-management-analytics-a-data-driven-approach-9780134189949 Product :: Self-Handicapping Leadership: The Nine Behaviors Holding Back Employees, Managers, and Companies, and How to Overcome Them Discover how people withdraw effort, create obstacles, and build cultures of failure - and how you can overcome all those obstacles to success! As individuals, most of us do things that cause problems down the road, or make excuses for potential failure. Many organizations have cultures that promote these "self-handicapping" actions, in which people withdraw effort or create new problems, so they can maintain their own public or private self-images of competence. 11/19/2015 12:00:00 AM http://www.ftpress.com/store/self-handicapping-leadership-the-nine-behaviors-holding-9780134119724 Product :: Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. 11/17/2015 12:00:00 AM http://www.ftpress.com/store/fundamentals-for-becoming-a-successful-entrepreneur-9780133966817