Business Innovation Insights (Collection)

Table of Contents

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business

Preface    xxi

Introduction    1

PART I:    Creation of a Design Strategy

1    Set the Stage for Success    9

2    Enable Your Stakeholders    19

3    Map the Future    33

4    Personify Your Consumer    51

5    Own the Opportunity    71

PART II:    Implementation and Consumer Experience

6    Work the Design Process    101

7    Engage Emotionally    121

8    Reward Your Consumer    139

Afterword    161

Endnotes    165

Bibliography    171

Index    177

Do you matter? How great design will make people love your company

1    Design Matters    2

2    Do You Matter?    18

3    How To Matter    36

4    Being Design Driven    66

5    Your Brand Is Not Your Logo    100

6    Products As Portals    126

7    Your Products and Services Are Talking to People    157

8    Building a Design-Driven Culture    180

9    Go Forth and Matter    205

Endnotes    212

Index    216

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Introduction    1

Part I:    The Hypotheses, the Opportunity, and the Ideas

1    Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End    16

2    Discovering a Disruptive Opportunity: Explore the Least Obvious    38

3    Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors    76

Part II: The Solution and the Pitch

4    Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer    106

5    Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual    142

Epilogue    An Instinct for Change: Look Where No One Else is Looking    171

Quick Reference Guide    173

Endnotes    183

Index    191