Business Innovation Insights (Collection)
- By Luke Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney
- Published May 11, 2011 by FT Press. Part of the FT Press Delivers Collections series.
- Copyright 2011
- Dimensions: 6" x 9"
- Pages: 672
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-280840-4
- ISBN-13: 978-0-13-280840-8
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3 extraordinary books help you drive maximum value from business innovation, design, and creativity!
Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. Do You Matter?: How Great Design Will Make People Love Your Company shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities – and successfully executing on them!
From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams
Table of Contents
Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
PART I: Creation of a Design Strategy
1 Set the Stage for Success 9
2 Enable Your Stakeholders 19
3 Map the Future 33
4 Personify Your Consumer 51
5 Own the Opportunity 71
PART II: Implementation and Consumer Experience
6 Work the Design Process 101
7 Engage Emotionally 121
8 Reward Your Consumer 139
Do you matter? How great design will make people love your company
1 Design Matters 2
2 Do You Matter? 18
3 How To Matter 36
4 Being Design Driven 66
5 Your Brand Is Not Your Logo 100
6 Products As Portals 126
7 Your Products and Services Are Talking to People 157
8 Building a Design-Driven Culture 180
9 Go Forth and Matter 205
Disrupt: Think the Unthinkable to Spark Transformation in Your Business
Part I: The Hypotheses, the Opportunity, and the Ideas
1 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End 16
2 Discovering a Disruptive Opportunity: Explore the Least Obvious 38
3 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors 76
Part II: The Solution and the Pitch
4 Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer 106
5 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual 142
Epilogue An Instinct for Change: Look Where No One Else is Looking 171
Quick Reference Guide 173
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