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Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us?

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Product Author Bios

Paul J. H. Schoemaker, Ph.D. is Research Director of the Mack Center for Technological Innovation at The Wharton School, where he teaches strategy and decision making. Dr. Schoemaker is also the founder and chairman of Decision Strategies International, Inc., a consulting and training firm specializing in strategic planning and executive development. He has written more than 100 academic and applied papers as well as coauthored numerous books, including Decision Traps, Wharton on Managing Emerging Technologies, Winning Decisions, Profiting from Uncertainty, and Peripheral Vision. He serves on multiple boards.

 

Joyce A. Schoemaker, Ph.D. has conducted basic research in microbiology and molecular genetics at the University of Chicago and taught microbiology at Villanova University. She has held positions in research and management at several biotechnology companies, including Celltech in London, and has published numerous scientific articles in biology. She is coauthor of Healthy Homes, Healthy Kids: Protecting Your Children From Everyday Environmental Hazards. Dr. Schoemaker has a long-standing interest in environmental issues as well as the emerging biosciences.

 

The key scientific discoveries of the 21st century will emerge from the biosciences. These discoveries will impact our lives in ways we can only now begin to imagine. In this book, two of the field's leading experts help us imagine those impacts. Paul and Joyce A. Schoemaker tour the remarkable field of biosciences as it stands today, and preview the directions and innovations that are most likely to emerge in the coming years. They offer a clear, non-technical overview of crucial current developments that are likely to have enormous impact, and address issues ranging from increased human longevity to global warming, bio-warfare to personalized medicine. Along the way, they illuminate each of the exciting technologies and hot-button issues associated with contemporary biotechnology - including stem cells, cloning, probiotics, DNA microarrays, proteomics, gene therapy, and a whole lot more. The Schoemakers identify emerging economic, political, and technical drivers and obstacles that are likely to powerfully impact the way the biosciences progress. Then, drawing on Paul Schoemaker's unsurpassed experience helping global organizations prepare for the future, the authors sketch multiple long-term scenarios for the biosciences - and reveal how they will impact your health, family, career, society, even the Earth itself.

Customer Reviews

33 of 34 people found the following review helpful
3.0 out of 5 stars Brief, Misleading at Times, and...Brief, October 22, 2009
This review is from: Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us? (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
I am not sure what the point of this book was intended to be. Perhaps it is intended as a primer to businesspeople to lure them into investing in biosciences research. My second best guess is that this is intended as a means to make investors feel like they understand this technology, so that they can feel comfortable trading in these stocks. These goals seem likeliest, as opposed to, you know, actually TEACHING something, as it is not as accurate as it should be in many respects.

For example, easily checked facts were wrong. On page 4, the research of Dr. Cynthia Kenyon on daf-2 (italics!) is mentioned. This was not the first discovery of a longevity gene, or even one in C. elegans (I wish there were italics available in reviews!). To the best of my knowledge, the earliest discovery of such a gene was in 1988, five years earlier, Tom Johnson and his colleagues identified and cloned a gene named age-1, which has many of the same effects as daf-2 (they are, in fact, in the... Read more
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8 of 9 people found the following review helpful
3.0 out of 5 stars I'll take future possibilities with a side order of science, please..., December 12, 2009
This review is from: Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us? (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
When I ordered this book, I figured I'd be learning about new and emerging technologies that would increase the quality of life for everyone on our little planet.

Unfortunately, I should have read the product description a little more carefully - as you'll see below, this book focuses more on future possibilities of the year 2025 and less on the bioscience technologies themselves.

I'll pick apart the back cover descriptions to illustrate my dissatisfaction with this book. Let's start from the top:

["A stimulating and exciting look at how we got to the present state of health care and where we can potentially go. A unique perspective and a great read." David Lester, Ph.D., President, ITHW Inc.; formerly Director, Human Health Technologies, Pfizer Inc.]

That's the key phrase: where we can _potentially_ go. Several chapters in this novel make projections about the biosciences and how improvements or failures can affect family structures,... Read more
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3 of 3 people found the following review helpful
3.0 out of 5 stars Textbookish, December 22, 2009
By 
K. Sozaeva "Obsessive bibliophile" (Athens, GA USA) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   
This review is from: Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us? (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
While chock-full of great information, this book is unfortunately written too much like a textbook for my taste (i.e., it puts me to sleep when I try to read it for too long in a single sitting). From other books of this type I have read, I know this information can be made more palatable for the non-scientist, so I was a bit disappointed that this text - which sounded appealing - wasn't more readable for the lay-person.

That said, for those who do want to learn more about the biosciences and the advances currently being made in the field, this is definitely a good place to start.
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Online Sample Chapter

Living Well Beyond 100

Table of Contents

Foreword xii

Preface xiv

 

Chapter 1 Living well beyond 100   1

Great progress made, much more to come 1

Medical challenges and promises 4

Living well versus living longer 7

Social challenges and promises 10

Can we afford old age? 11

Government and business 13

The journey ahead 17

 

Chapter 2 A short history of biomedicine   21

Improving hygiene 21

The power of immunology 23

                Monoclonal antibodies 24

The discovery of antibiotics 25

The DNA revolution 26

                Recombinant DNA and cloning 27

                Biotechnology 29

Unraveling the code 31

Conclusion 33

 

Chapter 3 Snapshot of the biosciences   35

DNA-based technologies 35

                Genomics 37

                Genetic testing 37

                DNA chips 39

                Pharmacogenetics 40

                Cloning 41

                Gene therapy 43

RNA-based technologies 45

                Antisense technology 45

                RNA interference (RNAi) 46

Protein-based technologies 46

                Vaccines 47

                Monoclonal Antibodies 48

                Proteomics 49

Cell-based and other technologies 50

                Stem cells 50

                Antimicrobials 51

Conclusion 52

 

Chapter 4 Bio-driven convergence   57

Converging technologies 58

                Telemedicine 58

                Remote diagnostics 59

                Biological drug factories 59

                Biochips 59

                Tissue engineering 60

                Imaging 61

                Multidirectional synergies 62

                Shifting industry boundaries 64

Healthcare and IT 65

                Medical information handling 65

                Medical data storage 66

                Computers and drug discovery 66

                Remote monitoring and the wired home 67

Reshaping bioinformatics 67

                Bioinformatics and gene banks 69

                Personalized medicine 70

                Systems biology and holistic medicine 70

                Biosensors 72

                Nano devices 72

Commercialization challenges 73

                Technological challenges: biocompatibility 74

                Regulatory challenges: clinical safety and efficacy 74

                Political challenges: privacy and ownership 74

                Social challenges: consumer advocacy 75

The road ahead 76

 

Chapter 5 The business of biomedicine   79

The pharmaceutical industry 79

                Diminishing drug pipelines 82

The biotechnology sector 85

Medical device industry 89

                Cardiovascular device segment 89

                Orthopedic device segment 91

                Neurological device segment 91

Medical diagnostics industry 92

                Laboratory testing 93

                Point-of-care (POC) patient monitoring and diagnosis 94

Prevention and disease management 95

Conclusions 97

 

Chapter 6 Healthcare under stress   101

Stress in developed nations 103

                Healthcare funding 104

                Major diseases of the developed world 105

                Cardiovascular diseases 106

                Cancer  106

Stress in developing nations 107

                Acquired Immune Deficiency Syndrome (AIDS) 109

                Malaria 111

Which technologies will succeed? 113

Illustrative cases 114

                AIDS and malaria 115

                Cardiovascular diseases 115

                Cancer 116

 

Chapter 7 Wildcards for the future   125

Trends versus uncertainties 125

Wildcards 127

Society and politics 127

                Public support of the biosciences? 127

                A major pandemic? 129

                Biotech rogue states? 130

Science and technology 131

                Raging success or major meltdown? 131

                Role of complementary industries? 132

                Intellectual property regimes? 133

                Qualified staff for healthcare and research? 133

Business and economics  134

                Economic growth and global power shifts? 134

                Venture capital and other funding sources? 135

                Climate change and resource scarcity? 135

A scenario framework 136

                The first overarching uncertainty: technological success 137

                The second overarching uncertainty: societal acceptance 137

                Multiple scenarios are possible 138

The role of stakeholders 141

 

Chapter 8 Scenarios up to 2025   143

Bio gridlock scenario 143

                The view from 2025 143

                How we got here 145

                The world we live in 150

                Analogous cases 151

Golden age scenario 153

                The view from 2025 154

                How we got here 154

                The world we live in 158

                Analogous case: information technology 160

 

Chapter 9 What it all means   163

You and your family 163

At work 168

Business and commerce 170

Society at large  172

 

Appendix A DNA, RNA, and protein   177

Molecules of inheritance 177

The structure of DNA 178

Cracking the code  179

Making proteins 180

Regulating gene expression 181

 

Appendix B Cloning genes   183

Restriction enzymes 183

Cloning procedure 184

 

Appendix C Complexity of the genome   187

Non-Coding RNAs 187

SNP variations 188

 

Glossary of Biomedical Terms   191

Acknowledgments   199

About the Authors   201

Index   203

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