Creating Breakthrough Products: Innovation from Product Planning to Program Approval (paperback)
Product Author Bios
JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.
CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).
Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
18 of 18 people found the following review helpful
Still, a great book for product development,
This review is from: Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Hardcover)Although I agree with several of the concerns by other reviewers, I recommend this book for product developers because it offers usable information that can improve the liklihood of success for a new product.
First my concerns:
- There's too many unrelated topics,
Now the things that I like and recommend:
- Great reviews of successful product case studies (I particularly liked the OXO product one),
I think the authors, who are quite astute, should rewrite this book. I recommend that they boil down the material and rewrite the book thinking of it as an instruction book from them to... Read more
16 of 17 people found the following review helpful
Great topic but too superficial,
This review is from: Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Hardcover)Cagan and Vogel are addressing a critically important topic. Isn't that every company and entrepreneur's dream to actually create breakthrough products? Are they going to find the formula in this book? Well, yes and no.
The good news is that there are some interesting insights on what makes breakthrough products, like the importance of providing compelling usefulness, usability, and desirability features, or the key role of style, technology, and branding in the success of new products, or the need for an integrated new product development process.
Can you read this book and start applying these principles? The answer is no. To start with, the authors resort to the universal 2x2 business tool to unveil their magic formula: the combination of style and technology is the way to create breakthroughs because these two attributes create value. It is what they call "moving to the upper right" or to the "value quadrant". This is a very simplistic if not... Read more
12 of 13 people found the following review helpful
Unique contribution but nonetheless, suffers from "academia",
By A Customer
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This review is from: Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Hardcover)I read this volume in a weekend. It's a pleasant read (though it wanes a bit in the final chapters). It *does* fill, to a modest extent, a niche typically only addressed by relevant journals, conferences, online dialogues, etc. Despite the authors' apparent experience in applied research and design (in the business world, not the classroom), ultimately, IMHO, the book fails to correctly address (nor reflect experience with) the nitty-gritty, messy nature of designing products in the real-world (or the environs within which they operate). It also fails to seriously address anything about human experience, and how the most successful products on the market, and in history (e.g., Da Vinci, Ben Franklin, Edison, Robert Jarvik), almost always "rose from the field research and observation" ashes. Innovation breakthroughs do not occur by assembling a group of smart people, sitting around a table. Product breakthroughs occur when these smart people leave the office and learn from current and... Read more
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Table of Contents
1. What Drives New Product Development.
2. Moving to the Upper Right.
3. The Upper Right: The Value Quadrant.
4. The Core of a Successful Brand Strategy: Breakthrough Products and Services.
5. A Comprehensive Approach to User-Centered, Integrated New Product Development.
6. Integrating Disciplines and Managing Diverse Teams.
7. Understanding the User's Needs, Wants, and Desires.
8. Case Studies: The Power of the Upper Right.
9. Automotive Design: Product Differentiation through User-Centered iNPD.
Have Faith in the Leap.
Download the sample pages (includes Chapter 3 and Index)
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