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Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Adobe Reader
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- About Watermarked eBooks
- Copyright 2008
- Pages: 336
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-7686-6803-4
- ISBN-13: 978-0-7686-6803-2
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
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