Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Adobe Reader
Product Author Bios
JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.
CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).
Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Table of Contents
1. What Drives New Product Development.
2. Moving to the Upper Right.
3. The Upper Right: The Value Quadrant.
4. The Core of a Successful Brand Strategy: Breakthrough Products and Services.
5. A Comprehensive Approach to User-Centered, Integrated New Product Development.
6. Integrating Disciplines and Managing Diverse Teams.
7. Understanding the User's Needs, Wants, and Desires.
8. Case Studies: The Power of the Upper Right.
9. Automotive Design: Product Differentiation through User-Centered iNPD.
Have Faith in the Leap.
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