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The Definitive Business Plan: The fast track to intelligent business planning for executives and entrepreneurs, 2nd Edition
- By Richard Stutely
- Published Nov 30, 2007 by FT Press.
- Copyright 2006
- Dimensions: 6 X 9
- Pages: 336
- Edition: 2nd
- Book
- ISBN-10: 0-273-71096-6
- ISBN-13: 978-0-273-71096-7
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Product Author Bios
Businessman and author Richard Stutelyhas handled business plans on every scale. He was a manager with HM Treasury, a stockbroker, a general manager of an international bank and more recently an MD of a multinational technology company. He has written many other books including The Economist Guide to Economic Indicators (1861974671) and written extensively for publications such as The Economist, The Accountant and The Banker.
“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”
Peter N. Tan, Senior Vice President, Hambrecht & Quist
Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for.
The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.
If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.
The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career.
The Definitive Business Series. Your fast-track to business success.
Definitive indeed, By
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This review is from: The Definitive Business Plan: The fast track to intelligent business planning for executives and entrepreneurs (2nd Edition) (Paperback)
I used this book as a textbook for a business course at college. There is no detail untouched but illustrates the flexibility necessary for your own business plan.
Comprehensive wisdom, By Matthew Goldsbrough (Combs, High Peak United Kingdom) - See all my reviews
This review is from: The Definitive Business Plan: The fast track to intelligent business planning for executives and entrepreneurs (2nd Edition) (Paperback)
I bought this book years ago and I still refer to it occasionally. It's a very comprehensive guide. The content is well structured and peppered with wise advice - I'd emphasise the 'intelligent' word in the the title of the book. For a first-time business plan writer, it may be overwhelming, which is why I wrote my Business Plans Made Really Simple: How To Write a Business Plan That Makes Sense to Investors, Colleagues, and Most Of All - You, to provide an easily-digestible high-level view which encourages people to get started on their plan. But this book, being much more in depth, will help anyone who wants to persevere and construct a thoroughly thought out plan.
Thorough, yet simple, By
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This review is from: The Definitive Business Plan: The fast track to intelligent business planning for executives and entrepreneurs (2nd Edition) (Paperback)
I had thumbed through a few other business plan books that included worksheets and other mechanisms but that format never really worked for me. This book has plenty of sample sections and examples of good and bad plans, with explanations on how to improve the bad examples.There is also a wealth of advice for presentation and knowing how to make that positive first impression. It takes a slight time investment to get acquainted with the book. I found myself reading the book and writing nothing for a little while before I finally started out writing my own business plan (NB, I'm only about halfway through my current plan). Once you understand the sections that apply to your specific plan, though, understanding the goal of each section becomes much clearer and nearly makes the chore of writing your plan enjoyable. If you're serious about writing a solid business plan, take the time and go through this book, then set out on your own plan. |
Table of Contents
About the author
Acknowledgements
Foreword
Introduction to the first edition
Introduction to the revised second edition
Symbols used
1. What's it all about?
2. A winning presentation
3. Getting down to it
4. Know yourself
5. Know the world
6. The core of your plan
7. About these numbers
8. Getting to gross profit
9. Getting to net profit
10. Funding the business
11. Managing risks
12. Getting it approved
13. Now make it happen
Appendix: Tetrylus Inc business plan
Index
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