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Definitive Guide to HR Communication, The: Engaging Employees in Benefits, Pay, and Performance
- By Alison Davis, Jane Shannon
- Published Feb 15, 2011 by FT Press.
- Copyright 2011
- Dimensions: 6" x 9"
- Pages: 320
- Edition: 1st
- Book
- ISBN-10: 0-13-706143-9
- ISBN-13: 978-0-13-706143-3
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Product Author Bios
Alison Davis (Glen Rock, NJ), CEO of Davis and Company, has helped companies such as Georgia-Pacific, IKEA, Johnson & Johnson, Merck, and PepsiCo engage and motivate their employees. She co-authored Your Attention, Please and contributes regularly to top business publications.
Jane Shannon (Ancramdale, NY), now an independent consultant, spent much of her career as VP of HR Communication at Citibank. Her clients have ranged from Texaco to Barnes & Noble, Bank of America to United Distillers and Vintners. She authored the best-seller 73 Ways to Improve Your Employee Communication Program.
Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.
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1 of 1 people found the following review helpful
Good Guide,
This review is from: The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
HR personnel are involved in several activities that require effective communication: recruiting, new employee orientation, explaining pay, benefits, and other company policies, and assisting managers with employee performance management, and the handling of resignations, firings, or layoffs.This guide provides help for all of the above-mentioned situations by first reviewing good communication tools and techniques in general, and then providing recommendations on how to apply the tools and techniques to each one of them. The recommendations are, for the most part, common-sensical and instructive. To illustrate their points, the authors often provide examples first of what not to do, followed by approaches that from their experience tended to yield better results. A few of the provided examples would probably strike some readers as somewhat unrealistic to use as examples because they tend to represent something atypical. For example, in discussing... Read more
1 of 1 people found the following review helpful
Basics of HR, By
This review is from: The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
This book covers some of the basics of HR and appears to be directed at the front line manager. It's a quick read and a good refresher.
beyond lawsuit bound communication, By
This review is from: The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
Nowadays, HR folks feel like they should limit their communication to what is legal, or legally communicable. This book helps HR to understand how to go beyond the legal thinking and find strategies to communicate, be understood and interested in what is being said. It is true that some of the examples seem a bit theoretical or unrealistic, but the idea is not to give only examples of what can be implemented in a down economy situation. It is to come up with a more strategic approach of considering the receiver of information as a customer and design communication for them. Great refresher and approach.
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Online Sample Chapter
The Definitive Guide to HR Communication: Know Your Employees
Table of Contents
Acknowledgments xvii
About the Authors xix
Introduction 1
Part I: Taking a New Approach 9
Chapter 1: Know Your Employees 11
Chapter 2: Treat Your Employees Like Customers 27
Chapter 3: Plan and Manage Communication 39
Chapter 4: Frame Your Message 55
Chapter 5: Write Simply and Clearly 69
Chapter 6: Leverage Visuals 85
Chapter 7: Use the Right Tool for the Job 101
Chapter 8: Make Meetings Meaningful–and Support Managers 119
Chapter 9: Measure Effectiveness 135
Part II: Communicating in Key Situations 151
Chapter 10: Recruiting 153
Chapter 11: Orientation 167
Chapter 12: Policies 181
Chapter 13: Benefits 197
Chapter 14: Compensation 215
Chapter 15: Performance Management 231
Chapter 16: Saving for Retirement 249
Chapter 17: Leaving the Company 263
Endnotes 279
Index 281
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