Disrupt: Think the Unthinkable to Spark Transformation in Your Business
- By Luke Williams
- Published Dec 8, 2010 by FT Press.
- Copyright 2011
- Dimensions: 6" x 9"
- Pages: 208
- Edition: 1st
- Book
- ISBN-10: 0-13-702514-9
- ISBN-13: 978-0-13-702514-5
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Product Author Bios
Luke Williams is a leading consultant, speaker, and educator in the areas of innovation strategy and disruptive thinking. For more than a decade, he has worked internationally with industry leaders like American Express, Sony, General Electric, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new business models, products, services, and brands.
Williams is a Fellow at frog design--one of the most influential innovation companies in the world--and an Adjunct Professor of innovation at NYU Stern School of Business. He speaks throughout the international community, and his opinions have been featured in BusinessWeek, Fast Company, and The Wall Street Journal.
For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.
Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.
Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.
Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.
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15 of 16 people found the following review helpful
Actionable advice on disruption which is disruptive in itself: Highly Recommended, By
This review is from: Disrupt: Think the Unthinkable to Spark Transformation in Your Business (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
There are many books that say you need to `disrupt' your business to remain competitive. There are almost no books that describe how you create disruption in a clear, concise and step-by-step manner. Luke Williams's book Disrupt - think the unthinkable to spark transformation is exactly this type of book.It's rare that a book discusses a complex issue, one with such potential for consulting jargon and confusion, and produces a clear, concise and actionable set of advice. Rather than try to cloud the issue, Williams tackles it head on by giving you the tools and discussion how you think differently and turn that thought into action. In a way this approach is disruptive in itself and that is a good thing. Highly recommended as a useful and valuable book that takes the idea of disruption and gives you a way to think through it and put it into practice. In less than 200 tightly written pages, Williams provides clear and compelling tools that you can use to help... Read more
4 of 4 people found the following review helpful
Step By Step Innovation -- How People Normally Don't Think..., By
This review is from: Disrupt: Think the Unthinkable to Spark Transformation in Your Business (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
Books on innovation typically explore the concept, but lack in step-by-step "how to" build innovation into a business...This book fills that missing gap quite well. While I wouldn't consider Disrupt to be the "end-all" text on the subject (book was a little short at less than 200 pages, hence 4 out of 5 stars), it serves very well as a step-by-step tutorial on how NOT to think like other business owners, how to look where others aren't looking for opportunities in innovation...and finally the concepts that allow someone to create a "winner" or become a thought leader in their marketplace. My favorite parts were Chapter 3 -- Generating a Disruptive Idea and the end of the book, where a "quick overview" of the entire process covered in the book is provided. You can skip to this end section and "get" what the book is all about, but I suggest reading this book cover to cover...I think you'll enjoy it.
3 of 3 people found the following review helpful
The Complete Package, By
This review is from: Disrupt: Think the Unthinkable to Spark Transformation in Your Business (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
I was interested to read Luke Williams' book Disrupt because while many of us innovation consultants and practitioners encourage our clients to think disruptively, we often can't describe what that looks like or the methods to do so effectively. What's great about Williams' book, and why I titled this review "the complete package" is that he doesn't simply advocate disruptive thinking, or simply point out some instances of it, or simply provide a methodology for disruptive thinking, he does all three, in a crisp, concise manner that is easy to follow.My complaint with many innovation books, including my own, is that practitioners often offer advice or suggestions about how to innovate, but don't break it down into small enough steps or tasks to help the innovator. We practitioners are often too close to the forest to see the trees. Luke's book is exceptionally practical in that regard, examining each step in the process and providing some methods and tools to help the... Read more |
Online Sample Chapter
Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
Table of Contents
Introduction 1
Disruptive Thinking:
The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 16
Crafting a Disruptive Hypothesis:
Be Wrong at the Start, to be Right at the End
Chapter 2 38
Discovering a Disruptive Opportunity:
Explore the Least Obvious
Chapter 3 76
Generating a Disruptive Idea:
Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 106
Shaping a Disruptive Solution:
Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 142
Making a Disruptive Pitch:
Under Prepare the Obvious, Over Prepare the Unusual
Epilogue 171
An Instinct for Change:
Look Where No One Else is Looking
Quick Reference Guide 173
Process Summary
Endnotes 183
Index 191
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