Do You Matter?: How Great Design Will Make People Love Your Company (paperback)
Product Author Bios
Robert Brunner’s career as an industrial designer is iconic in the high technology arena. As director of industrial design at Apple Computer, he founded the Industrial Design Group and developed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac–prelude to the iMac. As a partner at Pentagram, one of the world’s most influential design firms, he worked with Fortune 500 companies, including Nike, Microsoft, Hewlett Packard, Dell, and Nokia, as well as developed new products for many global enterprises. In early 2007, Robert founded Ammunition, a product design, brand, and interactive development consultancy. His product designs have won numerous awards from the Industrial Designers Society of America and BusinessWeek, including eight best of category awards. His work is included in the permanent design collection of the Museum of Modern Art (MoMA). Robert also teaches advanced product design at Stanford University.
Stewart Emery is coauthor of the international bestseller, Success Built to Last. He has a lifetime of experience as an entrepreneur, creative director, corporate culture consultant, and executive coach. He has conducted coaching interviews with more than 12,000 people in the last three decades and is considered one of the fathers of the Human Potential Movement. Stewart serves as Visiting Professor at the John F. Kennedy University School of Management. Author of two other best-selling books, Actualizations: You Don’t Have to Rehearse to Be Yourself and The Owners Manual For Your Life, Stewart Emery has led workshops, seminars, and delivered keynotes all over the world. As a consultant, he asked questions that lead MasterCard to its legendary “priceless” campaign.
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”
John Sculley former CEO, Pepsi and Apple
“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”
Bill Burnett Executive Director, Design Program, Stanford University
“Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”
Ray Riley Design GM, Entertainment and Devices, Microsoft
“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.”
Noah Kerner CEO, Noise and coauthor, Chasing Cool
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
12 of 13 people found the following review helpful
design is a process, not an event,
The book uses a lot of tech products as examples, many of which I have personal experience with. While the "whole user experience" point is valid, I am not so sure about the authors' judgement on some of the "successes" to the point that I wonder if they have actually experienced those items themselves. (Or maybe I just happen to have bad luck with many tech products, some of which are touted as "it just works"?) In any case, point well taken.
As for the non-tech examples, I find that most of them strike a... Read more
11 of 12 people found the following review helpful
More than just about Design,
Like self-help books, there is a well developed genre of books about how to make your company stand out from the others. I suppose theres a great temptation to read the ideas, run off and implement them chapter and verse, and then wait/hope/pray for great transformation to take place.
But there's no magic pill. And all the great advice in all the greatest books won't make a bit of difference if your company really is different from all the rest.
But there really are ways to stand out. This book is full of ideas. But each idea by itself is not enough to achieve the end goal of making people love your company. And the authors know this well.
From the start they make it clear that having a successful company requires a wholistic... Read more
6 of 7 people found the following review helpful
A good book for those people concerned about their company's relevance,
I will say that the list of products and innovators discussed expands after the first few chapters to include some familiar and perhaps some unlikely candidates. Unfortunately the products discussed are mass-market consumer oriented, and the companies are all mega-corporations. This can be a bit off-putting to me, as I work in a relatively small, business-to-business oriented company.
That being said, the overall point of the book... Read more
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Table of Contents
Chapter 1: Design Matters 2
Chapter 2: Do You Matter? 18
Chapter 3: How To Matter 36
Chapter 4: Being Design Driven 66
Chapter 5: Your Brand is Not Your Logo 100
Chapter 6: Products as Portals 126
Chapter 7: Your Products and Services Are Talking to People 157
Chapter 8: Being a Design Driven Culture 180
Chapter 9: Go Forth and Matter 205
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