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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth
- By Inder Sidhu
- Published May 27, 2010 by FT Press.
- Copyright 2010
- Dimensions: 6 X 9
- Pages: 224
- Edition: 1st
- Book
- ISBN-10: 0-13-708364-5
- ISBN-13: 978-0-13-708364-0
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Product Author Bios
Inder Sidhu is senior vice president of strategy and planning for Worldwide Operations at Cisco, the $35+ billion worldwide leader in networking for the Internet. He co-leads Cisco's Emerging Countries Council, which is responsible for driving business success in Cisco's fastest-growing geographies. From 2006—2009, he co-led Cisco's Enterprise Business Council, which is responsible for Cisco’s enterprise business, roughly half of the company’s total revenues. Splitting his career equally between line and staff roles, Inder was previously with McKinsey & Company, an international management consulting company.
Innovate for the future or optimize the present? Reach new markets or build existing ones?
Don’t choose. Don’t settle. Do both.
In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.
Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.
Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:
· Sustaining and Disruptive Innovation
· Existing and New Business Models
· Optimization and Reinvention
· Satisfied Customers and Gratified Partners
· Established and Emerging Countries
· Doing Things Right and Doing What Matters
· Superstar Performers and Winning Teams
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17 of 17 people found the following review helpful
Airbrushed anecdotes from inside Cisco, By
This review is from: Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
If this book was a reality TV show, it would be a flattering portrait of a celebrity's life. Initially an intriguing glimpse into the inner world of someone of interest, then realization dawning that, in the end, you're only seeing what the celebrity wants you to see.The opening chapters are a useful reminder that business folk often get trapped in false choices such as on-time or high-quality, for example. But that's about the extent of the concept, and the remainder of the book is a collection of anecdotes about Cisco senior executives. The writing is strangely mechanical and almost devoid of style and wit, which makes it hard to keep going. I found myself rapidly losing interest in the middle. The Cisco examples are like a celebrity magazine cover: photoshopped for maximum effect. I worked at Cisco for five years, joining about the same time as Inder Sidhu in the 1990s. It was truly an exceptional place to work, and my experiences there left a lasting... Read more
14 of 18 people found the following review helpful
Aiming and Achieving Higher, By
This review is from: Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth (Hardcover)
Years ago a very wise person taught me that by changing my frame of reference from "either/or" to "both/and" I could find creative solutions to the challenges I was facing in life. Work hard AND exercise. Make time for your old golf pals AND your wife. Think expansively, give your all, and discover that you're capable of accomplishing much more than you once thought possible.Inder Sidhu, as wise a corporate executive as you will find in Silicon Valley, imparts a similar wisdom in this concise but rich history of Cisco Systems and its phenomenal success. Sidhu's surprising thesis is that great companies like Cisco simply refuse to settle. They don't compromise on innovation to become more efficient. Nor do they let quality or customer service lag in order to make their numbers. Instead, they foster a culture in which being good isn't good enough and leaders are encouraged, if not exepcted to pursue transformational as opposed to merely incremental improvements. Cisco is... Read more
8 of 10 people found the following review helpful
Interesting and inspiring, By
This review is from: Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth (Hardcover)
Inder begins with sharing how Cisco's TelePresence video conferencing technology has enabled him to see, hear and almost feel his mother's presence who is 8,000 miles away back home in India. The intro is touching and a friendly reminder of how technology has changed our lives in many ways and most importantly how we stay in touch and always connected.Inder takes you through the various steps that Cisco has taken to grow to a $40 billion dollar company with over 60,000 employees. Its an interesting read as Inder walks through the history and the strategic decisions made to remain competitive through innovation and bold moves. Inspired by the stories of the background of the leaders chosen, the difficult questions and challenges faced and their paths take to success. Doing Both is an interesting and inspiring read. |
Online Sample Chapter
Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth
Table of Contents
Acknowledgments xiii
Author’s Note to the Reader xvii
Chapter 1 Doing Both 1
Chapter 2 New & Improved and The Next Big Thing 7
Sustaining and Disruptive Innovation
Chapter 3 Current Accounts and Future Conquests 33
Existing and New Business Models
Chapter 4 Tuning and Transforming 57
Optimization and Reinvention
Chapter 5 Satisfied Customers and Gratified Partners 77
Direct Touch and Leveraged Influence
Chapter 6 The Beaten Path and The Road Less Traveled 95
Established and Emerging Countries
Chapter 7 Doing Things Right and Doing What Matters 113
Excellence and Relevance
Chapter 8 Michael Phelps and The Redeem Team 137
Superstar Performers and Winning Teams
Chapter 9 West Point and Woodstock 151
Authoritative Leadership and Democratic Decision Making
Chapter 10 The Journey Begins 169
Epilogue 173
About the Author 177
Endnotes 179
Index 187
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