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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth


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For every company struggling to manage current business while innovating for the future.

  • The story of Cisco's strategy to "do both."
  • Real-life examples of successes and failures in attempts to do both, from Cisco, Procter and Gamble, Escada, and Whirlpool.
  • A blueprint for "doing both" in your company.
  • Description

    • Copyright 2010
    • Dimensions: 6 X 9
    • Pages: 224
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-708364-5
    • ISBN-13: 978-0-13-708364-0

    Innovate for the future or optimize the present? Reach new markets or build existing ones?

    Don’t choose. Don’t settle. Do both.

     In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.

    Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.

    Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:

    ·    Sustaining and Disruptive Innovation

    ·    Existing and New Business Models

    ·    Optimization and Reinvention

    ·    Satisfied Customers and Gratified Partners

    ·    Established and Emerging Countries

    ·    Doing Things Right and Doing What Matters

    ·    Superstar Performers and Winning Teams

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    Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth

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    Table of Contents

    Acknowledgments   xiii

    Author’s Note to the Reader   xvii

    Chapter 1 Doing Both   1
    Chapter 2 New & Improved and The Next Big Thing   7
                   Sustaining and Disruptive Innovation
    Chapter 3 Current Accounts and Future Conquests   33
                   Existing and New Business Models
    Chapter 4 Tuning and Transforming   57
                   Optimization and Reinvention
    Chapter 5 Satisfied Customers and Gratified Partners   77
                   Direct Touch and Leveraged Influence
    Chapter 6 The Beaten Path and The Road Less Traveled   95
                   Established and Emerging Countries

    Chapter 7 Doing Things Right and Doing What Matters   113
                   Excellence and Relevance
    Chapter 8 Michael Phelps and The Redeem Team   137
                   Superstar Performers and Winning Teams
    Chapter 9 West Point and Woodstock   151
                   Authoritative Leadership and Democratic Decision Making
    Chapter 10 The Journey Begins   169

    Epilogue   173

    About the Author   177

    Endnotes   179

    Index   187

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