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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

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Description

  • Copyright 2010
  • Dimensions: 6 X 9
  • Pages: 224
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-708364-5
  • ISBN-13: 978-0-13-708364-0

Innovate for the future or optimize the present? Reach new markets or build existing ones?

Don’t choose. Don’t settle. Do both.

 In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.

Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.

Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:

·    Sustaining and Disruptive Innovation

·    Existing and New Business Models

·    Optimization and Reinvention

·    Satisfied Customers and Gratified Partners

·    Established and Emerging Countries

·    Doing Things Right and Doing What Matters

·    Superstar Performers and Winning Teams

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Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth

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Table of Contents

Acknowledgments   xiii

Author’s Note to the Reader   xvii

Chapter 1 Doing Both   1
Chapter 2 New & Improved and The Next Big Thing   7
               Sustaining and Disruptive Innovation
Chapter 3 Current Accounts and Future Conquests   33
               Existing and New Business Models
Chapter 4 Tuning and Transforming   57
               Optimization and Reinvention
Chapter 5 Satisfied Customers and Gratified Partners   77
               Direct Touch and Leveraged Influence
Chapter 6 The Beaten Path and The Road Less Traveled   95
               Established and Emerging Countries

Chapter 7 Doing Things Right and Doing What Matters   113
               Excellence and Relevance
Chapter 8 Michael Phelps and The Redeem Team   137
               Superstar Performers and Winning Teams
Chapter 9 West Point and Woodstock   151
               Authoritative Leadership and Democratic Decision Making
Chapter 10 The Journey Begins   169

Epilogue   173

About the Author   177

Endnotes   179

Index   187

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