Exclusive Product Offering: Creating Something Just for You
- By Bertrand Cesvet, Tony Babinski, Eric Alper
- Published Aug 12, 2010 by FT Press. Part of the FT Press Delivers Elements series.
- Copyright 2011
- Pages: 10
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-243413-X
- ISBN-13: 978-0-13-243413-3
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This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.
Delivering one-of-a-kind products and one-of-a-kind customer experiences.
With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....
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