Home > Store > Management & Leadership > Leadership
Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits
- By C.K. Prahalad
- Published Jan 27, 2006 by Pearson Prentice Hall.
- Copyright 2006
- Dimensions: 6x9
- Pages: 304
- Edition: 1st
- Book
- ISBN-10: 0-13-187729-1
- ISBN-13: 978-0-13-187729-0
Register your product to gain access to bonus material or receive a coupon.
Product Author Bios
“…he may well be the most influential thinker on business strategy today.”
BusinessWeek
Internationally recognized as a specialist on corporate strategy and value-added of top management in multinational corporations, C.K. Prahalad has consulted with many of the world’s foremost companies. In addition to being the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan, he serves on the board of Directors of NCR Corp., Hindustan Lever Ltd., and the World Resources Institute.
A prolific author as well, his book, Competing for the Future (co-authored with Gary Hamel), was a national bestseller and was the Best Selling Business Book of the Year in 1994. He also co-authored Multinational Mission: Balancing Local Demands and Global Vision (in 1987 with Yves Doz) and The Future of Competition: Co-Creating Unique Value with Customers (in 2004 with Venkat Ramaswamy).
He has been named among the top ten management thinkers of the world in every major survey for over ten years.
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.
C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
Preface xi
About the Author xix
Part I: The Fortune at the Bottom of the Pyramid 1
Chapter 1: The Market at the Bottom of the Pyramid 3
Chapter 2: Products and Services for the BOP 23
Chapter 3: BOP: A Global Opportunity? 47
Chapter 4: The Ecosystem for Wealth Creation 63
Chapter 5: Reducing Corruption: Transaction Governance Capacity 77
Chapter 6: Development as Social Transformation 99
Part II: Business Success Stories from the Bottom of the Pyramid 113
Financing the Poor 115
Aravind Eye Care—The Most Precious Gift 131
Energy for Everyone 137
Agricultural Advances for the Poor—The EID Parry Story 149
Retail for the Poor 159
Information Technology to the Poor 169
The Jaipur Foot Story 187
Health Alerts for All 191
Transparent Government 201
The Annapurna Salt Story 213
Homes for the Poor—The CEMEX Story 221
From Hand to Mouth—The HHL Soap Story 235
Part III: On the Web at Whartonsp.com
Video Success Stories
Casas Bahia
CEMEX
Annapurna Salt
Hindustan Lever
Jaipur Foot
Aravind Eye Care
ICICI Bank
ITC e-Choupal
EID Parry
Voxiva
E+Co/Tecnosol
Andhra Pradesh
Full Success Case Stories in pdf format
The Market at the Bottom of the Pyramid
Known Problems and Known Solutions: What Is the Missing Link?
Known Problems and Unique Solutions
Known Problems and Systemwide Reform
Scaling Innovations
Creating Enabling Conditions for the Development of the Private Sector
The EID Parry Story
Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247
About the Video Success Stories 255
Index 257
|
147 of 154 people found the following review helpful
Ruminating at the bottom of the pyramid (BOP), By Peter Lorenzi (Maryland, USA) - See all my reviews
This review is from: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Hardcover)
"Fortune" is an interesting, inspiring book. The study of poverty eradication gets short shrift in most business schools but this book suggests that a lot of resources and a phalanx of graduate students (since most graduate students claim to be poor, perhaps they empathize better; at least they're cheaper to hire than business faculty) at Wharton and Michigan did a lot of digging for answers. This is a noble cause, well-financed, and maybe these two business schools will support these efforts with a revision to their MBA curricula. While teaching a man to fish is better than giving a man a fish, it is better still to teach a village how to raise fish (or capital, or critical mass, or some other key resource), and that is the fundamental if implicit message and philosophy here. Poor people don't need charity; they need access to and information about the tools of capitalism, and governments and other not-for-profits are not likely to do this as such actions would put them out of...
Read more
190 of 201 people found the following review helpful
Hardcover and tradepaperback are different!!!, By
Amazon Verified Purchase(What's this?)
This review is from: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Paperback)
Here is a note I sent to the editor after buying the tradepaperback version.Your editorial staff has done something so dumb I am astounded! (Also really $%^& mad.) The hardcover and trade paperback versions of CK Prahalad - The fortune at the bottom of the pyramid, are NOT the same. I assigned readings from this book to my class of 100 students. They went and bought the book and found that the case studies aren't there. On closer investigation I see that you shortened the case studies and renamed the chapters. Unfortunately the editing on the shortening is terrible and I simply can't ask my students to read such badly written material. You did several things wrong 1) You sell two books with identical titles and covers, which have different content 2) You edited very very badly 3) You did this on an award winning book with high visibility As far as I can tell there is no way for anyone to figure out that the content is... Read more
113 of 122 people found the following review helpful
"Give a man a fish, he'll eat for a day..., By
This review is from: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Hardcover)
...Teach a man to fish, and he'll eat for a lifetime". A famous Biblical quote, one that resonated with me strongly, and profoundly influenced my thinking on international aid, but more broadly, the problem of poverty, and the reticence of Capitalism in addressing it.I'm a strong believer in capitalism, this wonderful book reinforced my belief in that system. It did so by showing how world poverty and consistently non-functional economies aren't because of capitalism, but for lack of capitalist attention. Times have changed, technology and it's rapidly increasing efficacy in efficient delivery of products and services, necessitates that we change our attitude about heretofore neglected markets, and the nearly 5 billion people in them. "Inclusive Capitalism" as the author calls it. Rich with important concepts like "Installment Sales" (which address the needs and constraints of low-income consumers), this book is a virtual blueprint for companies,... Read more |
Online Sample Chapter
The Market at the Bottom of the Pyramid
Table of Contents
Preface xi
About the Author xix
Part I: The Fortune at the Bottom of the Pyramid 1
Chapter 1: The Market at the Bottom of the Pyramid 3
Chapter 2: Products and Services for the BOP 23
Chapter 3: BOP: A Global Opportunity? 47
Chapter 4: The Ecosystem for Wealth Creation 63
Chapter 5: Reducing Corruption: Transaction Governance Capacity 77
Chapter 6: Development as Social Transformation 99
Part II: Business Success Stories from the Bottom of the Pyramid 113
Financing the Poor 115
Aravind Eye Care–The Most Precious Gift 131
Energy for Everyone 137
Agricultural Advances for the Poor–The EID Parry Story 149
Retail for the Poor 159
Information Technology to the Poor 169
The Jaipur Foot Story 187
Health Alerts for All 191
Transparent Government 201
The Annapurna Salt Story 213
Homes for the Poor–The CEMEX Story 221
From Hand to Mouth–The HHL Soap Story 235
Part III: On the Web at Whartonsp.com
Video Success Stories
Casas Bahia
CEMEX
Annapurna Salt
Hindustan Lever
Jaipur Foot
Aravind Eye Care
ICICI Bank
ITC e-Choupal
EID Parry
Voxiva
E+Co/Tecnosol
Andhra Pradesh
Full Success Case Stories in pdf format
The Market at the Bottom of the Pyramid
Known Problems and Known Solutions: What Is the Missing Link?
Known Problems and Unique Solutions
Known Problems and Systemwide Reform
Scaling Innovations
Creating Enabling Conditions for the Development of the Private Sector
The EID Parry Story
Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247
About the Video Success Stories 255
Index 257
Downloadable Sample Chapter
Sample Chapter - 215 KB -- Chapter 1: The Market at the Bottom of the Pyramid
Sample Pages
Download the sample pages (includes Chapter 1 and Index)
Book
This product currently is not for sale.
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.
