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Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

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Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

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The world's most exciting, fastest-growing new market is at the bottom of the pyramid:  the billions of aspiring poor who are joining the market economy for the first time.  This book is a 3-part manifesto:  passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela; and a CD with digital videos shot on location, designed to bring these innovations alive.

Q:  "What kinds of examples do your students benefit from most?"

Videos and Case studies- This text contains detailed case studies of new economies in India, Peru, Mexico, Brazil, and Venzuela, each of which bring Prahalad's argument to life.  These case studies range from salt to soap, banking to cellphones, health to housing.  Purchasing the text also gains students access to the CD with digital videos, shot on location, designed to exemplify how global economics is changing.

  Q:  "How do you demonstrate the way Global Economics works?"

The argument- Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty.

 Q:  "What do professionals have to offer your Global Economics students?"

Prominent author- By C.K. Prahalad, co-author of the global bestselling Competing for the Future: Endorsed by world leaders and UN Commission on Private Development and the Poor.  C.K. Prahalad is a Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies.

  Q:  "What new trends in International Business/Global Economics are going effect students most?"

Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere.  Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.  New: straight-to-the-point success stories showing companies reigniting growth by helping the world's poorest people improve their lives!  Reviewed and covered by the world's major media: BusinessWeek, The Economist, Financial Times, The Washington Post, Time, The Wall Street Journal, and hundreds of others!

Description

  • Copyright 2006
  • Dimensions: 6x9
  • Pages: 304
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-187729-1
  • ISBN-13: 978-0-13-187729-0

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.

C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback,shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

Preface  xi

About the Author  xix

Part I: The Fortune at the Bottom of the Pyramid  1

Chapter 1: The Market at the Bottom of the Pyramid  3

Chapter 2: Products and Services for the BOP  23

Chapter 3: BOP: A Global Opportunity?  47

Chapter 4: The Ecosystem for Wealth Creation  63

Chapter 5: Reducing Corruption: Transaction Governance Capacity  77

Chapter 6: Development as Social Transformation  99

Part II: Business Success Stories from the Bottom of the Pyramid  113

Financing the Poor  115

Aravind Eye Care—The Most Precious Gift  131

Energy for Everyone  137

Agricultural Advances for the Poor—The EID Parry Story  149

Retail for the Poor  159

Information Technology to the Poor  169

The Jaipur Foot Story  187

Health Alerts for All  191

Transparent Government  201

The Annapurna Salt Story  213

Homes for the Poor—The CEMEX Story  221

From Hand to Mouth—The HHL Soap Story  235

Part III: On the Web at Whartonsp.com

Video Success Stories

            Casas Bahia

            CEMEX

            Annapurna Salt

            Hindustan Lever

            Jaipur Foot

            Aravind Eye Care

            ICICI Bank

            ITC e-Choupal

            EID Parry

            Voxiva

            E+Co/Tecnosol

            Andhra Pradesh

Full Success Case Stories in pdf format

            The Market at the Bottom of the Pyramid

            Known Problems and Known Solutions: What Is the Missing Link?

            Known Problems and Unique Solutions

            Known Problems and Systemwide Reform

            Scaling Innovations

            Creating Enabling Conditions for the Development of the Private Sector

            The EID Parry Story

Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid  247

About the Video Success Stories  255

Index  257

Sample Content

Online Sample Chapter

The Market at the Bottom of the Pyramid

Downloadable Sample Chapter

Sample Chapter - 215 KB -- Chapter 1: The Market at the Bottom of the Pyramid

Sample Pages

Download the sample pages (includes Chapter 1 and Index)

Table of Contents

Preface  xi

About the Author  xix

Part I: The Fortune at the Bottom of the Pyramid  1

Chapter 1: The Market at the Bottom of the Pyramid  3

Chapter 2: Products and Services for the BOP  23

Chapter 3: BOP: A Global Opportunity?  47

Chapter 4: The Ecosystem for Wealth Creation  63

Chapter 5: Reducing Corruption: Transaction Governance Capacity  77

Chapter 6: Development as Social Transformation  99

Part II: Business Success Stories from the Bottom of the Pyramid  113

Financing the Poor  115

Aravind Eye Care–The Most Precious Gift  131

Energy for Everyone  137

Agricultural Advances for the Poor–The EID Parry Story  149

Retail for the Poor  159

Information Technology to the Poor  169

The Jaipur Foot Story  187

Health Alerts for All  191

Transparent Government  201

The Annapurna Salt Story  213

Homes for the Poor–The CEMEX Story  221

From Hand to Mouth–The HHL Soap Story  235

Part III: On the Web at Whartonsp.com

Video Success Stories

            Casas Bahia

            CEMEX

            Annapurna Salt

            Hindustan Lever

            Jaipur Foot

            Aravind Eye Care

            ICICI Bank

            ITC e-Choupal

            EID Parry

            Voxiva

            E+Co/Tecnosol

            Andhra Pradesh

Full Success Case Stories in pdf format

            The Market at the Bottom of the Pyramid

            Known Problems and Known Solutions: What Is the Missing Link?

            Known Problems and Unique Solutions

            Known Problems and Systemwide Reform

            Scaling Innovations

            Creating Enabling Conditions for the Development of the Private Sector

            The EID Parry Story

Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid  247

About the Video Success Stories  255

Index  257

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