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FranklinCovey Style Guide: For Business and Technical Communication, 5th Edition
- By Stephen R. Covey
- Published Jun 1, 2012 by FT Press.
- Copyright 2012
- Dimensions: 8-1/2" x 10-7/8"
- Pages: 448
- Edition: 5th
- Book
- ISBN-10: 0-13-309039-6
- ISBN-13: 978-0-13-309039-0
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Product Author Bios
FranklinCovey is the global consulting and training leader in the areas of strategy execution, customer loyalty, leadership, and individual effectiveness. Its clients include 90% of the Fortune® 100, over 75% of the Fortune® 500, thousands of small- and mid-sized businesses, and numerous government entities and educational institutions. The company's offerings include The 7 Habits of Highly Effective People, which has sold more than 20,000,000 copies in 38 languages. FranklinCovey's renowned Writing AdvantageTM and Technical Writing AdvantageTM programs each feature the FranklinCovey Style Guide.
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.
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8 of 9 people found the following review helpful
Great Content That's At Times Difficult to Find, By
This review is from: FranklinCovey Style Guide: For Business and Technical Communication (5th Edition) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
The FranklinCovey Style Guide for Business and Technical Communication is a formidable resource for grammar/usage rules as well as tips on making your professional communications more effective. Much more than just a dry rulebook for commas and semi-colons, it covers topics on adding genuine impact to your writing and to the formatting of your business documents. There is also a repeating theme of audience-focus throughout much of the guide, including valuable "usability" tests for you to gauge how on-point your communication will truly be.Unfortunately, all of that great content can be hard to find due to the encyclopedia-style organization of the book. Rather than group topics into chapters, they are listed by name. This not only makes the reader's overall learning curve disjointed at times, but also leads to frustration when searching for specific topics. For example, if you need to know pointers on how best to use "bullet points", you'll find nothing uner "b";... Read more
3 of 3 people found the following review helpful
A "Chicago Manual" or "Elements of Style" for the non-professional writer, By
This review is from: FranklinCovey Style Guide: For Business and Technical Communication (5th Edition) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
My comparison above is an obvious one, and it's equally obvious that many will choose one of these references over the other based on specific usage needs. Are you a journalist? A copywriter or maybe a technical editor?For those in business, I think choosing this particular guide is an easy decision, but it's comprehensive enough to cast a wide net in terms of prospective users. A student could benefit greatly from the section on graphs and charts. A small business owner whose enterprise is a "one man/woman show" could look to this guide for style notes on creating professional-looking correspondence. Someone running a hobbyist or independent business website would surely look to the online documentation section of this guide, although I'd say this is only a starting point if you are a professional e-tailer or blogger. (There have been entire books written just on the subject of typography in web design!) The organization of topics in this book is quirky,... Read more
3 of 3 people found the following review helpful
A 21st century guide for effective business writing., By
Amazon Verified Purchase(What's this?)
This review is from: FranklinCovey Style Guide: For Business and Technical Communication (5th Edition) (Kindle Edition)
Written in plain and concise language, this book takes a fresh look at writing clearly for today's business communications.Most of us are overwhelmed by the sheer volume of business correspondence we receive. I'm also shocked at how much of it contains unclear expression of thoughts, atrocious spelling, grammatical gaffes, and misplaced or missing punctuation. Some of the more irritating transgressions include inserting an apostrophe in end of every word ending with the letter S, confusing there, their, and they're, and writing anxious when they really mean eager. Thankfully, there is a relatively easy and accessible cure for this. The FranklinCovey Style Guide for Business and Technical Communication (5th. Edition) provides an accessible and easily understood handbook for answering everyday writing style questions. The book contains both alphabetical and topical indices, making finding the correct reference simple. The focus is on current business usage rather... Read more |
Online Sample Chapters
FranklinCovey Style Guide for Business and Technical Communication: Abbreviations
FranklinCovey Style Guide: For Business and Technical Communication
Table of Contents
Preface ii
Improving Communication Quality iii
Contents iv
Foreword viii
Author Acknowledgements ix
Reference Glossary
Using the Reference Glossary (Introduction) 2
Abbreviations 3
Acronyms 8
Active/Passive 9
Adjectives 12
Adverbs 15
Agreement 16
Apostrophes 19
Appendices 21
Articles 23
Bias-Free Language 25
Bibliographies 29
Boldface 32
Brackets 33
British English 34
Capitals 36
Captions 40
Charts 43
Citations 50
Cliches 51
Colons 54
Color 55
Commas 60
Compound Words 63
Conjunctions 65
Contractions 68
Dashes 69
Decimals 70
Editing and Proofreading 71
Electronic Mail 74
Ellipses 78
Emphasis 79
English as a Second Language 82
Ethics 86
Exclamation Marks 88
False Subjects 89
Faxes 90
Footnotes 92
Fractions 94
Gobbledygook 95
Graphics for Documents 97
Graphics for Presentations 103
Graphs 111
Headings 121
Hyphens 124
Illustrations 126
Indexes 132
Intellectual Property 134
International Business English 137
Introductions 139
Italics 141
Jargon 143
Key Words 144
Letters 145
Lists 164
Managing Information 167
Maps 170
Mathematical Notations 177
Meetings Management 179
Memos 182
Metrics 185
Modifiers 191
Nouns 193
Numbering Systems 194
Numbers 195
Online Documentation 197
Organization 202
Outlines 208
Page Layout 210
Paragraphs 217
Parallelism 222
Parentheses 223
Periods 225
Persuasion 226
Photographs 230
Plurals 238
Possessives 240
Prepositions 242
Presentations 243
Project Management 246
Pronouns 251
Punctuation 256
Question Marks 258
Quotation Marks 259
Quotations 261
Redundant Words 262
References 264
Repetition 267
Reports 269
Resumes 274
Scientific/Technical Style 278
Semicolons 281
Sentences 282
Signs and Symbols 286
Slashes 288
Spacing 289
Spelling 291
Strong Verbs 296
Style 297
Summaries 301
Tables 303
Tables of Contents 311
Thinking Strategies 314
Titles 317
Tone 319
Transitions 322
Underlining 323
Units of Measurement 324
Verbs 325
Word Problems 328
Word Processing 340
Wordy Phrases 345
Writing and Revising 347
Model Documents
Using Model Documents (Introduction) 358
Letters
Response: With Information and Directions 359
Response: To a Concerned Customer 360
Response: To a Complaint 362
Complaint: With a Request for Action 363
Complaint: With a Tactful Request for Aid 364
Employment Reference 366
Employment Verification 368
Bid Solicitation 369
Sales: With a Soft Sell 370
Sales: Template/Mail Merge 373
Customer Service 374
Memos
Procedure 376
Request: For Clarification of a Problem 378
Summary: For an Executive Audience 380
Proposal: To an Antagonistic Audience 382
Request: With Informal Instructions 384
Technical: With a Recommendation 387
Recommendation 388
Status Report: With an Outcome Orientation 389
Safety: With a Mild Reprimand 390
Personnel: With Suggested Procedures 391
Response: With Instructions 392
Transmittal: For Attachments 394
Others
Resume: Problem-Solution Format 395
Resume: Performance Format 396
Resume Cover Letter 397
Minutes 398
Job Description 400
Executive Summary: For a Proposal (Financial Services) 401
Executive Summary: For a Proposal (Training) 402
Executive Summary: For an Audit 404
Marketing Fact Sheet 405
Mission Statement 406
Procedure: For a Business Process 408
Procedure: For a Technical Process 411
Technical Report 415
Web Page: With Informative Content 419
Index 421
Sample Pages
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