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FT Guide to Business Networking: How to use the power of online and offline networking for business success
- By Heather Townsend
- Published Jul 22, 2011 by FT Press.
- Copyright 2011
- Dimensions: 6 X 9
- Pages: 224
- Edition: 1st
- Book
- ISBN-10: 0-273-74582-4
- ISBN-13: 978-0-273-74582-2
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Product Author Bios
Heather Townsend is a performance improvement specialist for professional services, widely published writer and social media expert. Over the past decade, Heather has worked with more than one hundred partners, coached and trained over 1000 lawyers, accountants and other professionals at every level, within the UK’s leading and most ambitious professional practices. She is the UK’s foremost expert on how business people can build meaningful and profitable relationships via social media.
Heather regularly blogs at ‘Joined Up Business Networking For Busy Professionals’ – www.joinedupnetworking.com and ‘Partnership Potential – How to make partner and beyond using networking and social media’ – http://business-efficiency.theefficiencycoach.co.uk.
Heather founded ‘The Efficiency Coach’ – www.theefficiencycoach.co.uk and ‘The Executive Village’ – www.executivevillage.co.uk in 2009.
In her spare time, Heather can often be found whizzing along the pavements with her two children on their scooters.
If you’re a busy professional, networking is the fastest and most effective way to build your business or career. Networking is a skill you can’t afford to be without. But what’s the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Joined-up networking is the most effective way to win more business, climb the career ladder or set up and grow your own business. In this book, professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking.
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2 of 2 people found the following review helpful
A real practical guide to networking in todays electronic, fast paced world,
This review is from: FT Guide to Business Networking: How to use the power of online and offline networking for business success (Financial Times Guides) (Paperback)
I really easy fast paced read with practical tips and hints. A must read for everybody looking to effectively connect with others and on how to maintain those relationships. Highly recommended!
1 of 1 people found the following review helpful
At last, a genuinely helpful and well structured book on joined-up networking, By MRS SM HOLLY-RODWAY (St.Albans, Hertfordshire United Kingdom) - See all my reviews
This review is from: FT Guide to Business Networking: How to use the power of online and offline networking for business success (Financial Times Guides) (Paperback)
I am usually far too stubborn to want to read 'how to' books, especially if they are on the topic of something as intangible and as supposedly common-sense as effective networking. For me, this book broke my usual habit of assuming that I can work it all out for myself!As someone who has been successful at selling professional services, I instantly recognised some home truths - for example, about how important it is to genuinely connect with the person ( not the outcome you're after ). The book also explains very clearly why, in this modern age, virtual/online networking is not only valid but possibly an essential part of building up your business. The way the book is written is also really helpful for learning : good signposting of what to expect in each chapter, helpful tips dotted around and some key action points to take on, if you really want to engage with this topic and learn how to network naturally and effectively. The other thing that works well for me is... Read more 
Good for learning business networking, By Dalibor (Djurdjevac, Koprivnicko- krizevacka Croatia) - See all my reviews
This review is from: FT Guide to Business Networking: How to use the power of online and offline networking for business success (Financial Times Guides) (Paperback)
I was looking for a book that explains basics of business networking to fill some knowledge gaps and a book that talks about networking on the Web.Both bases are covered by this book. It's easy to understand why & how of business networking. The system of networking success is explained with clear action points so you can easy practice all those advices. This book is a real deal. |
Table of Contents
PART I THE JOINED UP APPROACH TO BUSINESS NETWORKING
1. Why network?
2. How to create opportunities via networking
3. Behave like a great networker
PART II ONLINE AND FACE-TO-FACE NETWORKING OPTIONS EXPLORED
4. Face-to-face options
5. Online networking options
6. Blogging
PART III ESSENTIAL NETWORKING SKILLS FOR THE JOINED UP NETWORKER
7. An introduction to the FITTER™ process for successful networking
8. Making the right first impression
9. How to keep conversation going
10. How to work a room
11. How to build your own community
12. Networking across cultural barriers
PART IV PUTTING YOUR JOINED UP APPROACH TO NETWORKING INTO ACTION
13. Building your own successful joined up networking strategy
14. Writing your joined up networking plan
15. How to fit it all in
16. A final word about networking
Glossary
Sample Pages
Download the sample pages (includes Chapter 3 and Index)
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