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FT Guide to Business Start Up 2012: The most comprehensive annually updated guide for entrepreneurs, 7th Edition
- By Sara Williams
- Published Oct 30, 2011 by FT Press.
- Copyright 2012
- Dimensions: 6-1/4" x 9-1/4"
- Pages: 472
- Edition: 7th
- Book
- ISBN-10: 0-273-76199-4
- ISBN-13: 978-0-273-76199-0
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If you’re looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2012 on your shelf. This is the most up-to-date resource and reference for anybody serious about making their business a successful one.
The Financial Times Guide to Business Start Up 2012, is the most authoritative and credible small business and start-up guide covering everything you need to know, taking you quickly and simply through finance, tax and law, recruiting, premises, marketing, sales, pricing, people management and everything else an entrepreneur has to tackle to succeed.
Comprehensive, By The Emperor (UK) - See all my reviews
This review is from: FT Guide to Business Start Up 2012: The most comprehensive annually updated guide for entrepreneurs (7th Edition) (Financial Times Guides) (Paperback)
This does a great job in covering all the basics that you need to consider when starting a business.It is a great resource to dip into and also has lots of references where you can find more detailed information. It has a lot less fluff than many similar books and is very practical. It is a lot more comprehensive than other business start up books that I have read and it is certainly the best one volume reference on the market. It concentrates a lot more on giving you helpful information rather than just giving the reader a little bit of short term motivation. |
Table of Contents
Contents
THE CHAPTER STRUCTURE IS UNLIKELY TO CHANGE: UPDATES WILL BE ADDED THROUGHOUT WHERE RELEVANT. THIS WILL BE A RED PEN EDIT.
Acknowledgements
Update for the Financial Times Guide to Business Start Up
1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
10. Franchises
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
22. Insurance
23. Forecasting
24. Raising the money
25. Staying afloat
26. Moving ahead
27. Not waving but drowning
28. Keeping the record straight
29. Tax
30. VAT
31. Pensions and retirement
References
Index
Sample Pages
Download the sample pages (includes Chapter 3 and Index)
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