“I am going to initiate coverage on this book: BUY! The title perfectly encompasses the theme of the book. Stephen McClellan, a Wall Street analyst for 32 years, highlights common practices of research analysts and what they mean for individual investors. This is a quick read, filled with anecdotes from Stephen's long career and his sound investment advice. "Full of Bull" does not contain get rich quick schemes or any unique trading strategies, just observations from one of the industries greatest analysts.”
--Wall Street Reporter
"Only Stephen McClellan could have written this book. As a senior statesman of industry analysts, Steve has worked in the inner circles of Wall Street for over thirty years. When Steve talks, everyone in the industry listens. This book is like a college extension course for investors, and it's taught by the Dean."
–H. Ross Perot, Sr., Founder, Electronic Data Systems, Founder, Former Chairman, Perot Systems
"Steve McClellan has drawn on an insider's lifetime view of how Wall Street really works to produce a practical and entertaining book of advice for investors. Whether you are a new or experienced investor you'll get something valuable out of it, including more than a few chuckles."
–Charles O. Rossotti, Former Commissioner, Internal Revenue Service
"Steve McClellan's Full of Bull provides a long overdue insight into the confusing maze of Wall Street analysis and stock recommendations. This book exposes The Street's "insider code" and provides both a cautionary tale and an indispensable guide into the Byzantine world of investment analysis."
–Thomas M. Siebel, Founder, Siebel Systems, Chairman, First Virtual Group
"Steve McClellan is one of the smartest guys in the investment industry. For years his research helped investors figure out how to get better returns. Now he's collected a career's worth of observations and conclusions about how Wall Street works and how to avoid the mistakes that cost ordinary people millions–no, billions–of dollars everyday. Read this book and have more money for your retirement.''
–Doron Levin, Columnist, Bloomberg News
"Today the typical share is held much less than a year, usually by an institution, speculator, or insider whose gains are at the expense of the under-informed or mis-informed individual investor. Securities analysts are of little help. With his 30+ years of relevant experience, Steve McClellan tells you why and how to better protect yourself if you're an individual investor."
–Josh W. Weston, Former Chairman, Automatic Data Processing
Buy! Outperform! Hold! What are stock analysts really saying? How do you read between the lines, decipher their insider code, put their research in context, and use it to actually make money? Read Stephen McClellan’s Full of Bull and find out. For decades, McClellan was one of the Street’s leading analysts. He knows exactly how the game is played. Now, for the first time, he reveals the Street’s secrets and misleading signals, putting you on a level playing field with the world’s biggest institutional investors.
Discover how to do what Wall Street does, not what it says...uncover analysts’ hidden influences, biases, and blind spots...react appropriately to upgrades, downgrades, and price targets...decide which research to ignore completely...bring a clear eye to company announcements...avoid the disastrous mistakes individual investors make when they use analyst research. Drawing on his immense experience analyzing top companies, McClellan shows how to do your own research, systematically evaluate a company’s prospects, and choose investments based on core principles that work. Forthright and bold, Full of Bull offers objective, focused guidance you should be getting from your broker...but aren’t!
Decode the Street’s hidden signals and misconceptions
Filter out the noise, find the truth, and profit from it
When “hold” really means “sell right now!”
Cautionary tales, powerful lessons
Where to find the Street’s best research...
And how to avoid the worst
The real keys to a quality investment
More than 40 principles, strategies, and practices that work
Chapter 1: Decoding Wall Street’s Well-Kept Secrets 7
Chapter 2: Understand Wall Street’s Misleading Practices 35
Chapter 3: Strategies in Quest of the Ideal Investment 63
Chapter 4: Evaluating Companies as Investment Candidates 91
Chapter 5: Executive Traits Are a Revealing Investment Gauge 113
Chapter 6: How Street Analysts Really Operate 137
Chapter 7: Reform Research to Level the Playing Field 167