Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
- By Jon Reed
- Published May 7, 2012 by FT Press.
- Copyright 2012
- Dimensions: 6" x 9"
- Pages: 272
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-306629-0
- ISBN-13: 978-0-13-306629-6
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Product Author Bios
Jon Reed (UK) is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jon's latest venture, Small Business Studio (www.smallbusinessstudio. co. uk), is a web design and marketing agency working exclusively with small businesses and start-ups.
- Create a website
- Get found on Google
- Get your email marketing right
- Create content your market will value with blogs, podcasts, video and images
- Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
- Develop a coherent online marketing plan
- Manage your online marketing workload
- Measure your results
Table of Contents
Acknowledgements vii
About the author viii
Introduction ix
Part one: Get strategic
Chapter 1: Online marketing 101 3
Chapter 2: Your online marketing plan 13
Part two: Get online
Chapter 3: Establish a web presence: How to build a website with no technical knowledge 27
Chapter 4: Boost your search engine rankings: How to increase your visibility on Google 43
Chapter 5: Engage with email: How to build an email list without annoying people 55
Part three: Get creative
Chapter 6: Build a blog: How to build trust, reputation, and traffic 69
Chapter 7: Podcast for profit: How to attract an audience of loyal listeners 85
Chapter 8: Lights, camera, action!: How to produce online video on a budget 99
Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites 117
Part four: Get out there
Chapter 10: Build a community: How to choose and use social networks 129
Chapter 11: Find fans on Facebook: How to harness the world’s largest network 139
Chapter 12: Create credibility on LinkedIn: How to take your business networking online 155
Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following 173
Chapter 14: Jack into the Matrix: How to make real money in virtual worlds 195
Chapter 15: Pass it on: How to be discovered on social bookmarking sites 205
Part five: Get help
Chapter 16: Do you need a consultant?: How to find someone to help you achieve your vision 223
An A–Z of online marketing 233
Index 243
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