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Global Franchising Operations Management: Cases in International and Emerging Markets Operations

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Global Franchising Operations Management: Cases in International and Emerging Markets Operations

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  • Your Price: $84.99
  • List Price: $99.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.

About

Features

The definitive guide to launching and running global franchise operations: new cases and powerful lessons from the field's leading expert.

  • Helps franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales
  • Thoroughly illuminates global franchising operations from franchisor and franchisee viewpoints
  • By one of the field's leading experts, Ilan Alon (author of Franchising Globally and Service Franchising: A Global Perspective

Description

  • Copyright 2012
  • Dimensions: 6" x 9"
  • Pages: 240
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-288414-3
  • ISBN-13: 978-0-13-288414-3

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.

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Introduction to Global Franchising Operations Management: Cases in International and Emerging Markets Operations

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Table of Contents

Chapter 1   Introduction     1

Part I: To Franchise or Not to Franchise
Chapter 2   San Francisco Coffee House: An American Style Franchise in Croatia     19
                   Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
Chapter 3   Trying To Create a Stir: Opening a Coffee Shop in Korea     35
                   Gyewan Moon and Allen H. Kupetz
Chapter 4   International Marketing and Franchising at Marks & Spencer     49
                   Ilan Alon

Part II: In Search of Global Opportunities
Chapter 5   Estimating Demand in Emerging Markets for Kodak Express     75
                   David M. Currie and Ilan Alon
Chapter 6   Ruth’s Chris Steak House: The High Stakes of International Expansion     87
                   Allen H. Kupetz and Ilan Alon

Part III: Franchising in Emerging Markets and Developing Countries
Chapter 7   Master International Franchising in China: The Athlete's Foot, Inc. (Part A)     101
                   Amber Xu and Ilan Alon
Chapter 8   Master International Franchising in China: The Athlete's Foot, Inc. (Part B)     119
                   Amber Xu and Ilan Alon
Chapter 9   Social Entrepreneurship and Sustainable Farming in Indonesia     125
                   Ilan Alon and Eve Misati
Chapter 10  Final Reflections and Epilogues     145

Index     185

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