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How to Measure the Effectiveness of HR Communication
- By Alison Davis, Jane Shannon
- Published Mar 10, 2011 by FT Press. Part of the FT Press Delivers Elements series.
- Copyright 2011
- Dimensions: 5-3/8" x 8-1/4"
- Pages: 10
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-276335-4
- ISBN-13: 978-0-13-276335-6
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This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.
A simple, practical, easy-to-adapt model for measuring HR communications–so you can make sure it works and improve it!
The most dangerous assumption you can make about communication? Just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it. There’s only one way to know your communication has been effective: Measure its effectiveness. It needn’t be difficult. We’ll show you a simple model–and how to apply it.
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