How to start your own business for entrepreneurs
Product Author Bios
Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. He has experienced the highs and lows of running his own company and knows how lonely life can be when youre your own boss. He believes that entrepreneurship is an attitude as well as a skill. He says that all successful entrepreneurs take control of their own lives. The best entrepreneurs however, also improve the lives of those around them. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker with a reputation for plain speaking and practical tips. A prolific author, Robert also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.
More than 300,000 people start a business every year. That number will rise over the next year or two if the current economic downturn leads to widespread job losses. It is a fact that many people choose to turn the threat of redundancy into the opportunity of self employment.
It is also a fact that when economic growth is low, business failure rates are higher. There has never been a greater need for a simple, explicit, practical business start-up guide that can increase new business survival rates in tough, as well as good times. People today need a start up guide that holds nothing back and tells them all they need to know. How to Start Your Own Business for Entrepreneurs does exactly this.
Of course for many, starting their own business is a lifestyle decision. It is an aspect of the growing trend away from full time employment to freelance or portfolio working. The boundaries between traditional employment and free enterprise are becoming increasingly blurred. How to Start Your Own Business for Entrepreneurs guides you as you pick your way through the no man's land that separates these two worlds.
Table of Contents
About the author
PART ONE: BEFORE YOU START
1: See your future as an entrepreneur crystal clear
2: How to find your biggest business opportunity
3: How to be really sure your business idea will fly
4: Business structure - building in room to grow
5: Finding the perfect place business premises
6: Starting up or taking over an existing enterprise
PART TWO: PLANNING TO SUCCEED
7: How to write a convincing plan
8: Where to find the money you need
9: Advisers and mentors and why theyre important
10:Timing is everything how to decide when to start
PART THREE: FINDING CUSTOMERS
11: Where to look for the best customers
12: How to develop the right brand and image
13: Your winning marketing message
14: How to make sure your websites a winner
15: How to get good PR and keep on getting it
16: Marketing in a nutshell
17: Ways that anyone can be good at selling
18: Reputation making friends and influencing people
PART FOUR: MANAGING YOUR BUSINESS
19: How to do your book-keeping without tears
20: How to make your profits bigger
21: Financial factors to watch as you start to grow
22: How to minimise risk and sleep well at night
23: Your first employee how to take this giant leap
24: How to manage your business day to day
PART FIVE: LOOKING AHEAD
25: Building value into your business
26: Lifestyle or wealth a chance to reflect and review those goals
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