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Idealized Design: How to Dissolve Tomorrow's Crisis...Today (paperback)

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Russell L. Ackoff is Anheuser-Busch Professor Emeritus of Management Science, The Wharton School, University of Pennsylvania. He was a member and former Chairman of The Wharton School’s Social Systems Sciences Department, as well as the Busch Center, which specializes in systems planning, research, and design.

 

Dr. Ackoff is author and co-author of 22 books, including Redesigning the Future, The Art of Problem Solving, Creating the Corporate Future, Revitalizing Western Economies, Management in Small Doses, Ackoff’s Fables, The Democratic Corporation, and his most recent books Re-Creating the Corporation, Ackoff’s Best, Redesigning Society, and Beating the System, the latter two with Sheldon Rovin. His work in research, consulting, and education has involved more than 350 corporations and 75 government agencies in the United States and abroad.

 

Dr. Ackoff played a key role at the University of Pennsylvania, both in the early history of the Operations Research Group and in establishing the Social Systems Sciences Graduate Group. Since becoming Emeritus, he has been honored by the establishment of the Russell L. Ackoff Endowment in the Wharton School and The Ackoff Center for the Advancement of Systems Approaches in the Engineering School, through which his legacy at the University of Pennsylvania continues.

 

Jason Magidson is director of innovation processes at GlaxoSmithKline. He has 20 years’ experience helping organizations create an environment where great product and service ideas are generated. His clients have ranged from IKEA and DuPont to startups and non-profits. Magidson founded ProductWish.com,

a Web-based clearinghouse for innovative product improvement ideas. He has written for publications including Harvard Business Review.

 

Herbert J. Addison is a consulting editor and writer who has served as vice president and executive editor in business and economics for the Oxford University Press, and director of its college textbook department.

What's the best way to drive fundamental, transformative change within your organization? Envision your ideal solution: then, work backwards to where you are. It's called idealized design, and -- as executives in hundreds of organizations will testify -- it's one of the most powerful techniques you'll ever use. Authored by its legendary creator, Wharton Professor Emeritus Russell Ackoff, and leading practitioner Jason Magidson, Idealized Design covers every facet of this breakthrough methodology. You'll learn the fundamental differences between idealized design and traditional process re-engineering, and understand how idealized design eliminates many conventional obstacles to change. Start-to-finish techniques and examples drawn from hundreds of companies, non-profits, and government organizations will show you how to use idealized design to solve your own crisis of tomorrow...today.

Customer Reviews

13 of 13 people found the following review helpful
4.0 out of 5 stars A very interesting and likely helpful process for moving your organization into tomorrow, May 26, 2006
By 
Craig Matteson (Saline, MI) - See all my reviews
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This is one of those books that I loved the first 2/3 of, but the last 1/3 is better off ignored. This book talks about a process that can get an organization into better competitive shape for the future by imagining the present as destroyed and we have to begin again with what we now know but with none of the inertia or baggage from the past. What would you then design?

I think the process put forward here can be quite powerful. The concept of formulating the mess and then planning the ends without regards to the past is terrific. Then you plan how to get there and while what you end up with will probably not be what you "idealized", it will almost certainly be innovative and far ahead of where you would have been with incremental change. The authors' concept of dissolving the problem by looking at the containing factors and making the problem disappear by changing the container is also especially good.

However, it is in part III where the authors discuss... Read more
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7 of 7 people found the following review helpful
5.0 out of 5 stars How to adapt when you are facing the situation of adapt or die, July 12, 2006
By 
Charles Ashbacher (Marion, Iowa United States) - See all my reviews
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In the modern world, you can send information around the world in less than a second. This has leveled the playing field across the globe, helping to create the growing rift in the earning power of Americans. The income of the upper half of the U. S. population continues to advance at a steady rate, but that of the lower half continues to decline. Even worse, the number of hours in the average work week continues to increase. All of this means that the old style of management that worked so well for so many years for American companies is now obsolete. The operative phrase is simple, "Adapt or die (quickly)!"

It is no longer reasonable to spend an extensive amount of time examining a problem from all sides, slowly working towards a consensus and then incrementally implementing the solution. One must be able to identify problems, create solutions and then execute them all within a very short time. This requires organizations to reorganize into flat hierarchies of decision... Read more
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6 of 6 people found the following review helpful
5.0 out of 5 stars Dispel Tomorrow's Crisis Today, June 23, 2006
By 
Craig L. Howe "The Pointed Pundit" (Darien, CT United States) - See all my reviews
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Every organization faces interacting threats and opportunities. It is, perhaps, simplistic to argue the ideal solution to these problems is to imagine the ideal solution and then work backwards to today.

The authors refer to this six-step process as "idealized design."

* Idealization

1. Formulate the problem. Understand your organization's Achilles heel by preparing a systems analysis, an obstruction analysis, describe your organization's future without change and then project a scenario if nothing is done.

2. Ends Planning. This is the heart of the process. Once you understand where you are and where you want to be, identify the gaps.

* Realization

3. Means Planning

4. Resource Planning

5. Design of Implementation

6. Design of controls.

The authors include a chapter for government and another on the health-care challenge. They offer humane, effective and intriguing... Read more
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Table of Contents

Foreword by Ray Stata  xxiii

Preface  xxix

Introduction: The Birth of an Idea  xxxiii

 

Part I: Idealized Design: The Basics  1

Chapter 1: The Stages of Idealized Design  3

Chapter 2: Organizing the Process  27

Chapter 3: Preparing for an Idealized Design Process  43

 

Part II: Idealized Design: Applications—The Process in Action  59

Chapter 4: Business Enterprises  61

Chapter 5: Not-for-Profit and Government Organizations  87

Chapter 6: Process Improvement  103

Chapter 7: Problem Dissolving  117

Chapter 8: Facilities and Sites Design  129

Chapter 9: Take the Plunge  137

 

Part III: Idealized Design: No Limit—Applications to World Challenges  145

Chapter 10: The Urban Challenge  147

     An Urban Car

     A Redesign of Paris and Beyond

Chapter 11: The Health-Care Challenge  159

     A National Health-Care System

     A Health-Care Mall

Chapter 12: The Challenge to Government  171

     A National Elections System

     A New United Nations

     A Response to Terrorism

 

Part IV: Complete Idealized Designs  187

Chapter 13: Energetics (Business Enterprise)  189

Chapter 14: Academy of Vocal Arts (Not-for-Profit)  219

Chapter 15: White House Communications Agency (Government)  235

 

Endnotes  265

Annotated Bibliography  267

Index  277

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