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Innovation: Fast Track to Success

  • By Andy Bruce, David Birchall
  • Published Mar 20, 2012 by FT Press.
    • Copyright 2012
    • Dimensions: 6" x 9"
    • Pages: 240
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-296483-X
    • ISBN-13: 978-0-13-296483-8

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  • Description
  • Reviews
  • Sample Content

Product Author Bios

Andy Bruce is widely acclaimed as an authority in innovation Management, covering the creative and innovation process from ideas to implementation. Bruce founded two companies specializing in innovation and project management. Clients include companies such as EDS, Nokia and Coca-Cola. Bruce has written 8 books, including Strategic Thinking and Project Management titles from the Dorling Kindersley Essential Manager series, and Business FAQs. David Birchall, as a Professor at Henley Business School, has been involved in both implementing innovations in the way programs are delivered and researching into innovation management in organizations.

Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure--this book presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation.

Customer Reviews

3 of 3 people found the following review helpful
3.0 out of 5 stars Entry Level Guide To Innovation, September 20, 2012
By 
C. F. Hill "CFH" (South-Central, PA USA) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 50 REVIEWER)    (REAL NAME)   
This review is from: Innovation: Fast Track to Success (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
"Innovation: Fast Track to Success" is a collection of charts and common wisdom relating to "Innovation" in the workplace. My background is in engineering management and had responsibility for the development of new (innovative) network services for my company, so was interested to review the information and strategies that should have been covered in this book.

The six areas of focus in the book are "planning, pipeline, process, platform, people, and performance", which is as it should be, but it lacks real depth and over uses buzzwords. There really isn't anything inaccurate or wrong with the contents, it just lacks anything that sets it above other books in this arena.

This repetitively thin book that will not offer much to the experienced manager or team leader, but might be useful to entry level managers.

CFH
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2 of 2 people found the following review helpful
2.0 out of 5 stars calls attention to innovation but does not provide practical solutions, July 31, 2012
By 
J. W. (Chandler, AZ United States) - See all my reviews
(VINE VOICE)   
This review is from: Innovation: Fast Track to Success (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
Wow, when I got around to writing this review, I saw that there are already numerous Amazon Vine voices who had ordered this book and written their reviews. Why so many? Most likely because there is a lot of interest in "innovation", so that we can lead our team to build the next iPhone! But does this book really help you get there?

Pros:
1. The author does offer a website for you to go and fill out questionnaires to assess your status (HealthChecks). Registration is free. Assessment tool is easy to use, though I personally prefer number scores instead of color bar / slider.
2. Case stories - interesting reads!

Cons:
1. Online templates - these cost money!
2. Too obvious in some places - for example, one of the tips is "learn from mistakes". I thought that was taught when we were adolescents.

What is most lacking though in the book is real solutions that a manager can use. For example, pages 47-48 make reference to a business... Read more
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1 of 1 people found the following review helpful
2.0 out of 5 stars Mostly common sense and very similar to other Fast Track books, April 5, 2013
This review is from: Innovation: Fast Track to Success (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
This might be a good college or school textbook for people who haven't been in the workplace - for everyone else, most of the information is pretty obvious and it provides a fairly shallow approach to what could have been a fascinating topic. It's decently written but quite generic and when I read tips like "learn from your mistakes", I can't help but roll my eyes. There are some good online resources that come with the book (some of the templates on the site are not free) but there's also an extraordinary amount of duplication from the other Fast Track book on Managing People and Performance.
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Table of Contents

The Fast Track way     ix

About the authors     xii

A word of thanks from the authors     xiv

Innovation Fast Track     xvi

How to use this book     xx

Fast-Track-Me.com     xxi

A AWARENESS     1

1 Innovation in a nutshell     5

2 Innovation audit     17

B BUSINESS FAST TRACK     29

3 Fast Track top ten     33

4 Technologies     61

5 Implementing change     79

C CAREER FAST TRACK     93

6 The first ten weeks     97

7 Leading the team     115

8 Getting to the top     139

D DIRECTOR’S TOOLKIT     155

T1 Team innovation audit     159

T2 Integrated innovation framework     165

T3 Market and competitor scanning     169

T4 Creativity techniques     177

T5 Innovation project checklist     181

The Fast Track way     187

Glossary     189

Index     199

Sample Pages

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