Inspire!: Why Customers Come Back
- By Jim Champy
- Published Mar 27, 2009 by FT Press.
- Copyright 2009
- Dimensions: 6 X 9
- Pages: 192
- Edition: 1st
- ISBN-10: 0-13-136188-0
- ISBN-13: 978-0-13-136188-1
- eBook (Watermarked)
- ISBN-10: 0-13-701714-6
- ISBN-13: 978-0-13-701714-0
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Product Author Bios
Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation, remains the bible for executing process change. His second book, Reengineering Management, another best seller, was recognized by Business Week as one of the most important books of its time. Champy’s latest book, OUTSMART!, shows how to achieve breakthrough growth by consistently outsmarting your competition by identifying six powerful new ways to compete in even the toughest marketplace.
Champy is also an experienced manager and advisor. He is currently the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what’s working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business--and a lot to learn from what’s new.
8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!
“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and–most important–usable.”
Alan Spoon, Managing General Partner, Polaris Venture Partners
“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!”
Paal Gisholt, President and CEO, SmartPak
“Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.”
Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System
“INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.”
Chiquita White, Section Head, Product Development, Procter & Gamble
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers—even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.
Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about—and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.
Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.
How to reignite customer loyalty by…
• Bringing authenticity to everything you do
• Creating new products that reflect the best of what you really are
• Delivering new value based on convenience, simplicity, and honesty
• Nurturing your mystique
• Choosing the right channel partners
• Doing well by doing good
Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!
5 of 5 people found the following review helpful
Customer acquisition and retention through natural selection,
This review is from: Inspire!: Why Customers Come Back (Hardcover)Those who read Jim Champy's previous book, Outsmart!, know that in it he drew metaphorically from Charles Darwin's theories of survival that are, and I quote, "Species always breed beyond available resources," "Those species with favorable variations have a greater chance of survival and pass on their variations to their offspring," and "Adapted species force out weaker ones, producing whole new species." These theories help us to understand the strategies of successful, fast-growing organizations. "Inspire! Picks up where Outsmart! leaves off, showing how these kinds of organizations have been able to increase their market share." In it he explains why customers come back to businesses that know how to deliver on their promises. "That is why the next book in the series will focus on how companies achieve true operational excellence. Like Outsmart! and Inspire!, it will have a simple, direct title: Deliver! That's because delivering is what every successful business does every day, in... Read more
5 of 6 people found the following review helpful
Authenticity in action,
This review is from: Inspire!: Why Customers Come Back (Hardcover)Jim Champy's latest book, Inspire!, is a highly valuable read for business leaders, providing actionable examples of what it takes to keep customers continually engaged and excited in their relationships with businesses. Arguably, this is the most important aspect of business at any level. The book provides clear, concise lessons that can be applied readily to any organization, regardless of size or kind. Many of these lessons focus on internal company cultural attributes such as "risk calmly accepted as necessity" and "innovation viewed as everyone's business".
A refreshing theme of Inspire! is communicated "authenticity", the quality and characteristic of being honest with customers and stakeholders. According to Mr. Champy, it "illuminates a company's sense of purpose". Mr. Champy's advocacy of corporate authenticity is actionable and provides clarity for contemporary managers who can take advantage of seemingly endless opportunities for success in today's global... Read more
3 of 4 people found the following review helpful
More marketing than management insight,
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This review is from: Inspire!: Why Customers Come Back (Hardcover)Inspire! is the second of a three part series of books by James Champy on what it takes to be successful in today's environment. The book concentrates on the customer and the need to inspire them through a combination of new levels of engagement, simplification, connection to business needs and connection to public causes. Overall I did not find this book worth the time, two stars, as it covers old ground, offers limited advice and tools and even less consideration for what executives need to do to find success.
Champy offers that inspiring customers requires following some rules of engagement that revolve around a number of principles. On the surface these principles are fine, however they are not Champy's principles rather other books and authors have covered this ground to much greater effect. Champy does not say that he invented these ideas, but it would have been nice to recognize them and then posit the book and the case stories on how these elements really change... Read more
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Online Sample Chapter
Table of Contents
Chapter 1 From Tired to Inspired 6
Chapter 2 What Could Be More Inspiring Than a Crusade? 22
Chapter 3 What Could Be More Inspiring Than Convenience with Economy? 38
Chapter 4 What Could Be More Inspiring Than a Trusted Channel? 56
Chapter 5 What Could Be More Inspiring Than Simplifying Complexity? 74
Chapter 6 What Could Be More Inspiring Than Honesty? 90
Chapter 7 What Could Be More Inspiring Than Being Your Own Customer? 108
Chapter 8 What Could Be More Inspiring Than Enthusiastic Customers? 122
Chapter 9 What Could Be More Inspiring Than the Melding of Cool and Sport? 138
Downloadable Sample Chapter
Chapter 1: From Tired to Inspired (184 KB .pdf)
Epilogue and Index (146 KB .pdf)
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