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Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life
- By Jeffrey Gitomer
- Published Dec 7, 2008 by FT Press. Part of the Jeffrey Gitomer's Little Books series.
- Copyright 2009
- Dimensions: 5-3/8 X 8-1/4
- Pages: 208
- Edition: 1st
- Book
- ISBN-10: 0-13-715410-0
- ISBN-13: 978-0-13-715410-4
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Product Author Bios
Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless to Wells Fargo Bank to IBM and Mercedes Benz.
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough. But you can do it and when you do, it will lead you to wealth beyond money. It's not success, it's fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.
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15 of 16 people found the following review helpful
Trust Me..., By
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This review is from: Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Hardcover)
This is an important and excellent book. (You will maybe appreciate my tongue-in-cheek headline after reading the first Chapter.)Like so many others, I am a huge fan of Jeff Gitomers' sage, straightforward advice on selling and subjects tangentially related to his core expertise in the sales process. But, Gitomer has outdone himself with this absolute gem. In a world where (some) businesses and politicians are almost daily demonstrating why they can't be trusted, the subject of "trust" needs to be written about. And, this well timed book is a great primer on the subject. Now writing about "trust" is not easy. Who is a "trust" expert? Well the subject is a perfect one for Gitomer who manages to plead for us to do things better in a style that doesn't come over as unduly "preachy." And, he does so with his usual well organized, logical explanations. He does a great job of succinctly explaining the context of trust, it's benefits and ultimately its... Read more
7 of 7 people found the following review helpful
Teal is gold, By
This review is from: Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Hardcover)
Another valuable book by Gitomer. Yes, he covers established material but does so in fresh, conversational , and fun ways. His big themes: trust yourself before others can trust you; eradicate "we" in working with clients because it is not about you, it is about them ; don't offer solutions (which tells your client that you are looking down on them) but rather "answers" which are about a partnership and are relationship driven. Good section on becoming a trusted adviser a la Maister. Think long term. See the broader context of where the client's business is going(I tell new lawyers to read the NYT and the Journal). The section on ethics(he calls it "the truth about the truth" ) is very good and he calls us out when we use phrases like ""for their own good" or 'didn't want to hurt them" , which tell us that we are lying. Come to think of it, a 'Little Gold Book of Ethics" would be welcome as his next project.
5 of 5 people found the following review helpful
Another Gitomer Gem, By
Amazon Verified Purchase(What's this?)
This review is from: Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Hardcover)
Some buy books because of the subject matter, some because of a unique title and then there are those, like me, who buy a book because of a trust in the author to continue to produce the quality that had become standard and expected with that author's work. Jeffrey Gitomer's Little Teal Book of Trust is such a book. I have developed a desire to read all of Gitomer's writings not so much because I seek to learn something that I did not previously know, although that always happens, but more importantly to reinforce what in many cases I had forgotten but need to know. As I read Gitomer's books, I often find myself saying, "I knew that," past tense and immediately make a note to incorporate that long loss forgotten principle into my business. This book is another Gitomer Gem that anyone in any walk of life can learn from or reinforce what they may already think they know. When it is all said and done, I can honestly say I am a better person having read Jeffery Gitomer's books and I...
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