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The Leadership Book
- By Mark Anderson
- Published Oct 7, 2010 by FT Press.
- Copyright 2010
- Pages: 312
- Edition: 1st
- Book
- ISBN-10: 0-273-73204-8
- ISBN-13: 978-0-273-73204-4
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Product Author Bios
Mark Anderson has 20 years’ experience of leading businesses. He is currently President of Pearson Language Tests, a business specialising in English language testing, and which is currently developing a new global academic English test called the Pearson Test of English Academic. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997 in a range of businesses, latterly as Managing Director of Pearson Professional Asia Pacific. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School, on whose governing body he served 1992-93.
THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE
The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down:
· exactly what the issue is
· the challenges it can throw up
· key leadership actions for to take
· the measures of success
· the pitfalls to watch out for
· a leadership summary to give a quick overview of the highlights of each issue
· cross-references to related issues
A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.
Table of Contents
About the author
Acknowledgements
Introduction
1 Your leadership self
First days in the job
Demeanour: settting the tone
Leadership principles
Trusting your instincts
Focussing on what matters
Managing meetings
Time management
You and your boss
2 Vision and strategy: the leadership mantra
Setting and selling a Vision
Leading strategy
International markets and strategy
Leadership priorities
3 Your leadership team
Defining your leadership team
Managing your leadership team
121s
Your team is more skilled than you
Team members in other countries
4 Leading your organisation
Credibility from repetition
Resistance to change
Process: Making the right things happen at the right time
Staff meetings
Collaborating with sister businesses
5 Leading performance excellence
Managing change
People performance management
Interpersonal conflict
The difficult interview
Objectives and incentives
6 Customers: leading you
The importance of the customer
The customer journey 1: customer experience
The customer journey 2: technology journey
Sell! Sell! Sell!
7 Marketing: leading the market
Marketing is everyone
Branding and organisational identity
Leading product development
Internet transformations
8 Suppliers and partners: leading together
Building relationships
Supplier strategies
Managing costs
9 Learning: leadership development
The knowledge premium
Awaydays
Seeking feedback
10 Resources: the leadership toolkit
Human Resources: making HR work for you
Technology resources
Learning resources
Index
Book
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