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Lessons for Competing in the Tough World of Retail
- By Barry Berman
- Published Dec 15, 2010 by FT Press. Part of the FT Press Delivers Elements series.
- Copyright 2011
- Dimensions: 5-3/8" x 8-1/4"
- Pages: 15
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-269493-X
- ISBN-13: 978-0-13-269493-3
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This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.
How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.
According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....
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