Long Tail of Expertise, The
- By Alpheus Bingham, Dwayne Spradlin
- Published Apr 21, 2011 by FT Press. Part of the FT Press Delivers Elements series.
- Copyright 2011
- Dimensions: 5-3/8" x 8-1/4"
- Pages: 10
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-282313-6
- ISBN-13: 978-0-13-282313-5
Register your product to gain access to bonus material or receive a coupon.
This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.
Use the “long tail” concept to find high-value innovation and expertise where you never expected it.
The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly applicable to innovation and to expertise in general. Though I’m not an “expert plumber,” I do know more than many people; and others know more than me, but may still not quite be “experts.” These definitions are continuous: no bright boundary line exists…
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.