Macroeconomics of the Global Technology Economy, The: Mastering Your Technology Economy for Competitive Advantage (Video)
- Copyright 2012
- Edition: 1st
- Downloadable Video
- ISBN-10: 0-13-294315-8
- ISBN-13: 978-0-13-294315-4
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The worldwide “technology economy” has grown massive: Annual expenditures on technology now exceed the GDPs of 182 countries, and they’re continuing to accelerate at breakneck speed. Surprisingly, the dynamics of the global technology economy have received little attention. In this video presentation, Dr. Howard A. Rubin illuminates those dynamics and demonstrates how understanding them can give nations, companies, and industries a powerful first-mover competitive advantage. Rubin focuses on how to get control of your company’s technology economy, first outlining the core macroeconomic metrics of the global technology economy, including annual expenditures, balances of trade, and the radically different rates of growth across nations. Next, he discusses new ways to measure the technology economy--including “forensic” techniques for detecting emerging shifts, new opportunities, and areas of underperformance. Finally, he shows how to use this data to take charge of your own organization’s technology economics. You’ll learn how to ask and answer questions such as Is IT sized to your business? Are your IT commodity costs competitive? Are you moving forward fast enough? Are you getting appropriate ROI from technology? Can you find better ways to leverage the knowledge and capabilities of your IT supply chain? Are you uncovering the right opportunities to innovate through technology? How can IT strategically engage the business to help transform the organization? With Rubin’s help, you can begin to aggressively manage your technology economy--instead of letting it manage you.
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