Register your product to gain access to bonus material or receive a coupon.
Management Communication: Financial Times Briefing
- This product currently is not for sale.
- Copyright 2010
- Pages: 192
- Edition: 1st
- ISBN-10: 0-273-73637-X
- ISBN-13: 978-0-273-73637-0
A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business
This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.
It will show you how to:
§ adopt a communications mindset
§ accept responsibility for your communication
§ take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too
§ develop a simple, focused communication strategy
§ ensure that strategy is aligned with company strategy
§ take account of the interests, needs and language of your audience
§ make communication compelling, continuous and credible
This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.
Table of Contents
Table of Contents
Part 1 In Brief
1 Executive summary
2 What is management communication?
3 Why management communication?
4 Whos doing it?
Part 2 In Practice
5 Interpersonal communication
6 Internal communication
7 External communication
8 How to measure management communication
9 How to talk about management communication
Part 3 Intervention
10 Executive intervention
Part 4 In depth
11 Additional resources
ONE MONTH ACCESS!
Get unlimited 30-day access to thousands of Books & Training Videos about technology, professional development and digital media If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months.
Other Things You Might Like
- You Can Lead With Change (Collection)
- eBook (Watermarked) $71.99
- Drive Growth Through Sustainable Business Practices (Collection)
- eBook (Watermarked) $117.59