Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- By Michael Tasner
- Published Jun 10, 2010 by FT Press.
- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 256
- Edition: 1st
- Book
- ISBN-10: 0-13-708109-X
- ISBN-13: 978-0-13-708109-7
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Product Author Bios
Michael Tasner is an avid entrepreneur, author, speaker, investor, and charity proponent who specializes in helping people achieve their dreams in life and goals in business. He founded Taz Solutions, Inc, in 2000, and has built it to a leading web marketing firm with more than 80 employees involved in in all areas of online/Internet strategy, marketing and design. He is author of several books, a certified Guerilla Marketing Coach, and key advisor to several Internet businesses. He has consulted on online marketing with nine Fortune® 1000 companies.
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
- Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you - A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more - Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of - Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online
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25 of 25 people found the following review helpful
a shot of frothy optimism, By Loren Woirhaye "Direct Response copywriting ... (Easthampton, Massachusetts - Los Angeles, California) - See all my reviews 
This review is from: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
I found reading this book like sipping a frothy latte, enjoyable but light and when it's gone, it's gone. I picked up some tips, but I found this book much more oriented towards speculative strategic thinking than practical tactics.The book's core argument, that we're moving away from "open" web platforms that don't have much privacy or filtering, towards "closed" ones, was a useful insight for me. I don't disagree with his core premise about user behavior. But I roll my eyes when social media marketing is presented as other than labor-intensive and thus costly. The argument that just because you can use Facebook to market your business for free does not make marketing on Facebook free. The author, like many social media writers, kind of ignores the time-intensity of using guerilla tactics in social media. Some web users barely use a search engine at all, which is the "open" web. They may spend all their time on closed platforms such as virtual reality... Read more
15 of 18 people found the following review helpful
A True "Web 3.0" Book With Dozens of Practical Applications, By
Amazon Verified Purchase(What's this?)
This review is from: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (Hardcover)
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First I just want to thank the Internet Marketer who's email linked me to Michael Tasner's landing page for this Clockwork-Orange-eye-opening read (yes, like toothpicks in the eye--you just have to keep reading...it's that good. No Beethoven, though).I turned down more pages than not in this quick, well-laid-out-and-organized book that can honestly and absolutely claim to be a Web 3.0 book. So many others are advertised as such but it's the same ol' technology they're talking about. Not here. I subscribe to and skim through more than 500 daily RSS feeds and thought I knew everything on it's way down the tech pipeline. Difference is, Tasner is a bit of a visionary, but one who uses sound evidence and personal examples to back... Read more
5 of 5 people found the following review helpful
For many businesses, Web 3.0 marketing is essential marketing, By
This review is from: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities for businesses and organizations to dramatically increase the speed and content of their communication with customers.Web 3.0 is a broad term used to describe a wide spectrum of communication channels that can be considered the latest iteration. Fortunately, it is not necessary to have been an effective user of Web 2.0 in order to begin the process of implementing Web 3.0. This is not to say that it is easy, just possible. Tasner does an excellent job in making sure the word... Read more |
Online Sample Chapter
Marketing in the Moment: The Mindset Shift from Web 2.0 to Web 3.0
Table of Contents
Introduction 1
Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7
Chapter 2 Are You Ready for Web 3.0 Marketing? 15
Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25
Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47
Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79
Chapter 6 Video Marketing: Taking Video to the Next Level 111
Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137
Chapter 8 Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact 151
Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157
Chapter 10 Web 3.0 Companies 183
Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193
Conclusion The Art of Giving Back 207
Sample Pages
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