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Marketing Your New Business

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  • Description
  • Updates
  • Copyright 2011
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 8
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-237178-2
  • ISBN-13: 978-0-13-237178-0

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

 

The three realities you must understand to create a winning marketing plan.

 

 

Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….

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