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Moods and Markets: A New Way to Invest in Good Times and in Bad

  • By Peter Atwater
  • Published Jul 13, 2012 by FT Press. Part of the Minyanville Media series.
    • Copyright 2013
    • Dimensions: 6" x 9"
    • Pages: 208
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-294721-8
    • ISBN-13: 978-0-13-294721-3

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  • Reviews
  • Sample Content

Product Author Bios

PETER W. ATWATER is President of Financial Insyghts LLC, a firm that helps clients understand key financial services issues and their economic impact. He helped build (and then led) J.P. Morgan's asset-backed securities origination business. Working with major auto finance companies, credit card issuers, and regional banks, he gained an intimate understanding of consumer credit and the accounting, tax and regulatory issues associated with securitization and structured finance. Earlier, as CEO of Bank One Private Client Services reporting to Jamie Dimon, he integrated the bank's businesses serving high net worth clients. He contributes regularly to Minyanville.com.

Leading consultant and Minyanville contributor Peter Atwater has helped institutional investors, corporations and policymakers map changing social moods to emerging market shifts, and use that knowledge to identify huge new market opportunities.  Now, Atwater shows you how to use the same powerful Horizon PreferenceTM approach to select your own high-performance investments.   Utilizing what is often in plain sight, but overlooked and underestimated, Horizon Preference helps you understand how we narrow our physical, time and relationship horizons to the "local" in bad times, and widen them to the "global" in better times – and then translate that knowledge into better investment decisions.  Atwater’s Moods and Markets offers powerful new insights into everything from market bubbles to the real challenges of making mergers work… why "farm to table" and "locavore" movements are booming now, and what’s likely to happen next… why Americans now want to rent homes even though it’s become far more affordable to buy them… why the "Arab Spring" is bullish, and higher education is in deep trouble… which businesses prosper in a downturn, which prosper most in an upturn – and why. This book will be an invaluable resource for every serious investor, trader, and money manager.

Author's Site

Author suggested site: www.financial-insyghts.com.

Companion Site

A link from Moods and Markets: A New Way to Invest in Good Times and in Bad can be found here: www.financial-insyghts.com.

Customer Reviews

7 of 7 people found the following review helpful
4.0 out of 5 stars Thought Provoking Book, September 8, 2012
By 
promethian Daniel "atlantisdaniel" (Naples, FL United States) - See all my reviews
(VINE VOICE)   
This review is from: Moods and Markets: A New Way to Invest in Good Times and in Bad (Minyanville Media) (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
One of the greatest investors of all times was John Templeton who said to buy at the point of "maximum pessimism." I have been looking for books that explain how to do this, or at least make an attempt. This is such a book.

The author's way of assessing the degree of optimism or pessimism is a major topic, theme, and subject of this book called "Socionomics" which is defined on page 5, as "the study of how changes in social mood motivate and affect social actions and our behavior, not just in the financial markets, but across the economy, in politics and even in popular culture." The author gives specific suggestions how to monitor social mood, e.g. Bloomberg Consumer Comfort Index or the University of Michigan Consumer Confidence Index, however the book states the problem with these are that they tend to be a lagging indicator.

As an important example of how mood can affect behavior the author states that mood can affect accounting practices with bull markets... Read more
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3 of 3 people found the following review helpful
3.0 out of 5 stars Another shot at "the mind of the market", August 20, 2012
By 
Jeff Kelleher (San Diego, CA) - See all my reviews
(VINE VOICE)    (REAL NAME)   
This review is from: Moods and Markets: A New Way to Invest in Good Times and in Bad (Minyanville Media) (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
Every technical stock market analyst finds a plausible narrative in his charts. Peter Atwater's narrative is what he calls the "Horizon Preference" graph, a measure of confidence in one's ability to predict the future. That is what he means by "mood" in the title.

His starting proposition is that mood determines markets, rather than the more conventional view that markets determine mood. Certitude comes at the extremes: at the peak of a boom, everyone is certain he knows the future; at the depth of a trough, everyone is certain he cannot know the future. It is at these extremes that the market turns.

He puts forth a set of criteria to determine where we are on this graph. For booms, the markers are "Big Truths" ("houses are a risk-free investment;" "Western sovereign debt is the safest thing"); "Abdication of Risk Management" (relaxed lending criteria; inflated agency ratings); "Organizational Complexity" (mergers and acquisitions outside the core business);... Read more
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2 of 2 people found the following review helpful
4.0 out of 5 stars Good information - a bit tedious to read, November 7, 2012
This review is from: Moods and Markets: A New Way to Invest in Good Times and in Bad (Minyanville Media) (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
Okay, I was a bit torn on this review and frankly, it could have gone either way (up or down). As a college instructor and business writer, this is exactly the type of book I enjoy reading and enjoyable it was...sort of. The information is accessible, easy to read and substantial. Unlike some business books that scrimp on substance - this contains a lot of material.

Unfortunately, the author had a somewhat tedious writing style that interfered with the full enjoyment of the book itself. Honestly, I can't really put my finger one it because it wasn't difficult to read nor was it filled with fluff...it is simply a personal preference.

So, aside from that, the book provides a short number of additional resources for those seeking more information as well as ample charts/graphs etc throughout. The information on social mood was superb as well as the background information and examples. The content felt fresh, relevant and up to date especially in regard to recent... Read more
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Online Sample Chapter

Moods and Markets: A New Way to Invest in Good Times and in Bad

Table of Contents

Foreword     xix

Introduction     1

Chapter 1 Understanding Social Mood     11

Mood Defined     12

Mood Versus Emotion     14

Confidence and Our Perceptions of Certainty     15

The Continuum of Social Mood     20

Individual Versus Social Mood     24

Measuring Mood     25

Social Mood and the Media     28

Mood Groups     31

Final Thoughts     32

Chapter 2 Horizon Preference: How Mood Affects Our Decision Making     33

The Horizon Preference Continuum     35

Logical Decision Making in Periods of Rising Social Mood     39

Logical Decision Making in Periods of Falling Social Mood     45

Opportunities During Declining Social Mood     50

Final Thoughts     52

Chapter 3 Market Peaks and All the Red Flags They Wave     55

The Concept Stock Bubble     56

Big Truths     58

Abdication of Risk Management     59

Organizational Complexity     61

Novice and Naïve Entrants     62

Credit, Architecture, and Other Signs of the Top     63

Why Investment Peaks Are Different     68

After the Peak     70

Final Thoughts     71

Chapter 4 A Social Mood Journey Back Through the Housing Bubble    73

Modern Housing Finance     75

A Big Truth     78

Abdication of Risk Management     78

Organizational Complexity     80

Novice and Naïve Entrants     82

Excessive Credit and Architecture     83

Final Thoughts     84

Chapter 5 Is Higher Education a Bubble?     85

A Big Truth     85

Abdication of Risk Management     88

Organizational Complexity     91

Naïve and Novice Participants     91

Excessive Credit     92

Architecture     93

Final Thoughts     95

Chapter 6 Signs of a Bottom in Social Mood     99

Extreme “Me, Here, Now” Behaviors     100

Hoarding Behaviors     101

Acts of Sacrifice     104

Event Versus Cycle Lows      108

The Market Low of 2002     109

The Market Low of March 2009      110

The Market Bottom of 1932     112

Seeing Major Market Bottoms in Real Time     113

Social Mood and Invention     115

Final Thoughts     120

Chapter 7 Cooking the Books: Corporate Earnings and Social Mood     121

Mood-Driven Accounting Principles     122

Mood-Driven Management Judgment     125

Mood-Driven “One Time” Charges     130

Final Thoughts     133

Chapter 8 Social Mood and the Markets Today: So Where Are We?     135

Modern Day Extremes in Social Mood     139

Communication and Transportation Innovations and Peaks in Social Mood     141

2000 to 2012: Deteriorating Mood     142

Plotting Social Mood     145

A Long-Term Perspective on Social Mood and Stock Multiples     148

Social Mood and the Evolution of Major Corporations     150

Peak Social Mood and Sovereign Debt     154

Final Thoughts     156

Chapter 9 Using Horizon Preference No Matter Your Long-Term View     159

Final Thoughts     166

Chapter 10 Final Thoughts     169

Bibliography     171

Index     175

Sample Pages

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