This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. The Nine Principles of Effective Leadership Communication are the book’s key concepts for winning the hearts and minds of stakeholders.
The introduction, each of the nine principles, and the conclusion combine a real-world case study with foundational principles of effective leadership communication. Together they present a powerful conceptual framework for enhancing your own power of communication.
Principle #1: See Communication as the Continuation of Business by Other Means 05:32
Principle #2: To Move People, Meet Them Where They Are 04:06
Principle #3: Walk the Talk 03:54
Principle #4: Control the Communication Agenda 04:04
Principle #5: Remember That Even Small Events, Changes, or Blunders Can Have Big Consequences 03:48
Principle #6: Plan and Align Tactics with Strategy 05:53
Principle #7: Invest in Continuous Improvement of Communication Skills 02:49
Principle #8: Harness the Power of Language and Framing 04:47
Principle #9: Understand How the Human Brain Works 05:18
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