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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively
- By Helio Fred Garcia
- Published Apr 19, 2012 by FT Press.
- Copyright 2012
- Dimensions: 6" x 9"
- Pages: 336
- Edition: 1st
- Book
- ISBN-10: 0-13-288884-X
- ISBN-13: 978-0-13-288884-4
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Product Author Bios
Helio Fred Garcia (New York, NY) is president of Logos Consulting Group and executive director of the Logos Institute for Crisis Management and Executive Leadership. He has 31 years of experience advising leaders on communicating effectively in high-stakes situations. In addition to the U.S. Marine Corps, Garcia has also worked with Goldman Sachs, Bank of America, State Farm, Harley-Davidson, The Hartford, Fidelity, and many other top firms. For 23 years, he has been adjunct associate professor of management and communication at both NYU's executive MBA program and its MS in PR and Corporate Communication.
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.
Author's Site
Please visit the Logos Institute website at www.logosinstitute.net
Companion Site
Author suggested sites: www.logosinstitute.net
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11 of 11 people found the following review helpful
Excellent If You're In a Corporate Setting, By
This review is from: Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
When I requested this book, I was looking for a way to communicate better with those around me, as well as with my customers and readers. I wanted to build a stronger following for my business. This really doesn't have anything to do with that. If you're looking for a book like that, then I would highly recommend you read How To Win Friends and Influence People.Instead, this is a book about how leaders can develop the skills they need to communicate with their audiences. It's based on a document produced by the Marine Corps called Warfighting. Much of what he says about the Marine Corps is also true of the Army, so his introduction can be taken with a grain of salt. (I remember being told every day that I was an 11B too.) The book is divided into three sections. The first section, which is half the book, shows leaders... Read more
9 of 9 people found the following review helpful
Brillant and Entertaining: Must Read for Leaders who want to Improve Communication, By
This review is from: Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
"If you can't communicate effectively, you will not lead", Marine Lieutenant Colonel Rob Riggle says in the forward. To be a great leader you must be an excellent communicator. The paradox is that we have been communicating our whole lives and are frequently unaware of the impact of our communication skills. It requires work and practice and learning to improve.This book takes an interesting and methodical look at nine principles of effective communication for leaders. The nine principles are adapted from the book, Warfighting: U.S. Marine Corps Doctrinal Principle Publication No. 1, which is required reading for every Marine. The use of this surprised me, yet it works really well. There is a chapter dedicated to each principle. It explains the principle and shows how it works or not. The stories of the principles in action make this book a fascinating read. The analysis of historical and contemporary events through the leadership communication lens, such as Katrina,... Read more
4 of 4 people found the following review helpful
MCDP 1 Warfighting as PR Handbook, By C. Warren Hughes (Richmond, VA) - See all my reviews
This review is from: Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (Hardcover)
As a career Marine, I was rather surprised to find our own Marine Corps Doctrinal Publication 1, Warfighting, repackaged into a PR manual. I did not believe that Fred Garcia was going to be able to pull this off. I first began reading "The Power of Communication" to pick it apart. A couple of chapters into it, I was most pleasantly surprised. I very much enjoyed it and have purchased additional copies for friends and collegues. Fred takes our battle proven thought processes and applies them to business communication. He makes obvious, often over-looked, strategic observations and recommendations on how and why to communicate. He reminds leaders that the technical skills that enabled them to climb their corporate ladders are no longer what is most valued. Communication skills supplant tactical, "widget maker" skills, but often go unrehearsed or refined. Garcia's examples are exceptional. If you are a leader, if people look to you for guidance and decisions, buy this book,...
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Online Sample Chapter
Introduction to Leadership, Discipline, and Effective Communication
Table of Contents
Foreword xv
Introduction: Leadership, Discipline, and Effective Communication xxv
PART I: Leadership and Communication: Connecting with Audiences
Chapter 1: Words Matter 1
Chapter 2: Taking Audiences Seriously 23
Chapter 3: Words Aren’t Enough 55
Chapter 4: Speed, Focus, and the First Mover Advantage 75
Chapter 5: Initiative, Maneuver, and Disproportionality 105
PART II: Strategy and Communication: Planning and Execution
Chapter 6: Goals, Strategies, and Tactics: Preparing and Planning 123
PART III: Building Skills: Getting Good at Communicating Well
Chapter 7: Performance: The Physicality of Audience Engagement 159
Chapter 8: Content: Word Choice, Framing, and Meaning 185
Chapter 9: Audiences: Attention, Retention, and How Hearts and Minds Work 207
Chapter 10: Putting It All Together: Becoming a Habitually Strategic Communicator 233
Appendix: Warfighting Principles for Leadership Communication 251
Endnotes 263
Index 281
Sample Pages
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