Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Product Author Bios
Jerry Weissman, the world’s #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, California. His private clients include executives at hundreds of the world’s top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft.
Weissman coached Cisco executives before their immensely successful IPO road show. Afterward, the firm’s chairman attributed at least two to three dollars of Cisco’s offering price to Weissman’s work. Since then, he has prepared executives for more than 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations.
Weissman is the author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003); In the Line of Fire (Pearson Prentice Hall, 2005) and its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com); and The Power Presenter: Technique, Style, and Strategy from America’s Top Speaking Coach.
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.
In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.
Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!
• What you must do to tell your story
Focus before Flow: identifying your real goals and message
• The power of the WIIFY: What’s In It For You
Staying focused on what your audience really wants
• Capture your audience in 90 seconds… and never let go!
Opening Gambits and compelling linkages
• Master the art of online Web conferencing
Connecting with your invisible audience
• From brainstorming through delivery
Crafting the Power Presentation, one step at a time
Named by FORTUNE Magazine as a "Must-Read"
"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"
Tim Koogle,Founding CEO, Yahoo!
“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me  years ago.”
Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation
“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”
Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start
“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”
Scott Cook, Founder, Intuit
Table of Contents
Foreword to the Updated and Expanded Edition xvii
Preface: What’s Past Is Prologue xxi
Introduction: The Wizard of Aaaahs xxiii
Chapter 1 You and Your Audience 1
Chapter 2 The Power of the WIIFY 11
Chapter 3 Getting Creative: The Expansive Art of Brainstorming 21
Chapter 4 Finding Your Flow 41
Chapter 5 Capturing Your Audience Immediately 69
Chapter 6 Communicating Visually 91
Chapter 7 Making the Text Talk 103
Chapter 8 Making the Numbers Sing 121
Chapter 9 Using Graphics to Help Your Story Flow 133
Chapter 10 Bringing Your Story to Life 163
Chapter 11 Customizing Your Presentation 183
Chapter 12 Animating Your Graphics 197
Chapter 13 The Virtual Presentation 215
Chapter 14 Pitching in the Majors 229
Appendix A Tools of the Trade 235
Appendix B Presentation Checklists 237
About the Author 243
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