Home > Store > Business Communication > Business Skills

larger cover

Add To My Wish List

Protecting Your Business' Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets

Register your product to gain access to bonus material or receive a coupon.

  • Description

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

 

Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you.

 

 

Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....

 
Buy

eBook (Watermarked)  $1.99  $1.59

About Watermarked eBooks

This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

The eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.

Watermarked eBook FAQ

Purchase Reward: One Month Free Subscription
By completing any purchase on FT Press, you become eligible for an unlimited access one-month subscription to Safari Books Online.

Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.