Discover the secrets of some of the worlds leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Table of Contents
Part 1 You - starting at the beginning
1 What do you want for yourself?
2 Rising above the crowd
3 Keeping it simple
4 Rolling those snowballs
Part 2 Team - make us happy and we will make you money
5 What's the Big Idea?
6 How to build great teams
7 How to get people out of bed
8 All we need is a little better every time
Part 3 Customer - make me happy and I will give you my money
9 We love shopping here!
10 Price and value
11 Promote or die
12 Marketing for real people
Part 4 Store - make it brilliant and they will spend
14 The great big theatre of shop
15 Detail, detail, detail - the store environment
16 And finally...how we got here
Epilogue - and we're done?
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