Social Media 101: A Beginner's Guide to Online Marketing (Collection)
- By Jon Reed, Jamie Turner, Clara Shih, R. Scott Corbett
- Published May 11, 2012 by FT Press. Part of the FT Press Delivers Marketing Shorts series.
- Copyright 2012
- Dimensions: 6-1/4" x 9-1/4"
- Pages: 407
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-308746-8
- ISBN-13: 978-0-13-308746-8
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Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast!
Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer. In How to Make Money Marketing Your Business on Facebook, pioneering social media expert Clara Shih summarizes everything you need to know to help your business win in the Facebook Era, from strategy to execution, systems to policies. In How to Make Money Marketing Your Small Business on Twitter, Jamie Turner offers step-by-step techniques for tweeting your way to profits and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money with Email Marketing, Robert Scott Corbett explains why email is still the 21st century’s messaging workhorse, why you need to do serious email marketing—and offers practical tips and steps for getting powerful business results from your email, fast!
From world-renowned leaders in social media and online marketing, including Jon Reed, Jamie Turner, Clara Shih, Jamie Turner, and Robert Scott Corbett.
Table of Contents
Get Up to Speed with Online Marketing
About the author viii
Part one: Get strategic
Chapter 1: Online marketing 101 3
Chapter 2: Your online marketing plan 13
Part two: Get online
Chapter 3: Establish a web presence: How to build a website with no technical knowledge 27
Chapter 4: Boost your search engine rankings: How to increase your visibility on Google 43
Chapter 5: Engage with email: How to build an email list without annoying people 55
Part three: Get creative
Chapter 6: Build a blog: How to build trust, reputation, and traffic 69
Chapter 7: Podcast for profit: How to attract an audience of loyal listeners 85
Chapter 8: Lights, camera, action!: How to produce online video on a budget 99
Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites 117
Part four: Get out there
Chapter 10: Build a community: How to choose and use social networks 129
Chapter 11: Find fans on Facebook: How to harness the world’s largest network 139
Chapter 12: Create credibility on LinkedIn: How to take your business networking online 155
Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following 173
Chapter 14: Jack into the Matrix: How to make real money in virtual worlds 195
Chapter 15: Pass it on: How to be discovered on social bookmarking sites 205
Part five: Get help
Chapter 16: Do you need a consultant?: How to find someone to help you achieve your vision 223
An A–Z of online marketing 233
How to Use Social Media Monitoring Tools
How to Make Money Marketing Your Business on Facebook
How to Make Money Marketing Your Small Business on Twitter
How to Make Money with Email Marketing
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