Social Media 101: A Beginner's Guide to Online Marketing (Collection)

Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast!

Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer. In How to Make Money Marketing Your Business on Facebook, pioneering social media expert Clara Shih summarizes everything you need to know to help your business win in the Facebook Era, from strategy to execution, systems to policies. In How to Make Money Marketing Your Small Business on Twitter, Jamie Turner offers step-by-step techniques for tweeting your way to profits and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money with Email Marketing, Robert Scott Corbett explains why email is still the 21st century’s messaging workhorse, why you need to do serious email marketing—and offers practical tips and steps for getting powerful business results from your email, fast!

From world-renowned leaders in social media and online marketing, including Jon Reed, Jamie Turner, Clara Shih, Jamie Turner, and Robert Scott Corbett.

Table of Contents

Get Up to Speed with Online Marketing
Acknowledgements     vii
About the author     viii
Introduction     ix
Part one: Get strategic
Chapter 1: Online marketing 101     3
Chapter 2: Your online marketing plan     13
Part two: Get online
Chapter 3: Establish a web presence: How to build a website with no technical knowledge     27
Chapter 4: Boost your search engine rankings: How to increase your visibility on Google     43
Chapter 5: Engage with email: How to build an email list without annoying people     55
Part three: Get creative
Chapter 6: Build a blog: How to build trust, reputation, and traffic     69
Chapter 7: Podcast for profit: How to attract an audience of loyal listeners     85
Chapter 8: Lights, camera, action!: How to produce online video on a budget     99
Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites     117
Part four: Get out there
Chapter 10: Build a community: How to choose and use social networks     129
Chapter 11: Find fans on Facebook: How to harness the world’s largest network     139
Chapter 12: Create credibility on LinkedIn: How to take your business networking online     155
Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following     173
Chapter 14: Jack into the Matrix: How to make real money in virtual worlds     195
Chapter 15: Pass it on: How to be discovered on social bookmarking sites     205
Part five: Get help
Chapter 16: Do you need a consultant?: How to find someone to help you achieve your vision     223
An A–Z of online marketing     233
Index     243

How to Use Social Media Monitoring Tools
How to Make Money Marketing Your Business on Facebook
How to Make Money Marketing Your Small Business on Twitter
How to Make Money with Email Marketing