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Supercharge Your Social Media Strategies (Collection)
- By Jamie Turner, Reshma Shah, Rawn Shah, Michael Tasner
- Published Jan 4, 2011 by FT Press. Part of the FT Press Delivers Collections series.
- Copyright 2011
- Dimensions: 6" x 9"
- Pages: 752
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-269641-X
- ISBN-13: 978-0-13-269641-8
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3 expert guides to profiting from the latest social and mobile marketing tools and platforms!
Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t!
From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
Table of Contents
HOW TO MAKE MONEY WITH SOCIAL MEDIA: AN INSIDER’ S GUIDE ON USING NEW AND EMERGING MEDIA TO GROW YOUR BUSINESS
Acknowledgments
About the Authors
Introduction
PART I The Social Media Landscape
Chapter 1 What Social Media Isn’t
Chapter 2 The Evolution of Marketing
Chapter 3 How to Think About Social Media
Chapter 4 The Language of Social Media
PART II How to Set Yourself Up for Social Media Success
Chapter 5 Laying the Groundwork for Success
Chapter 6 Why Your First Social Media Campaign Didn’t Work
Chapter 7 Managing the Conversation
Chapter 8 Creating Circular Momentum
PART III Social Media Platforms
Chapter 9 Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Chapter 10 How to Use Networking Platforms to Help You Grow Your Sales and Revenue
Chapter 11 How to Use Promoting Platforms to Help You Grow Your Sales and Revenue
Chapter 12 How to Use Sharing Platforms to Help You Grow Your Sales and Revenue
Chapter 13 Mobile Media, Augmented Reality, and Widgets, Oh My!
PART IV Social Media Integration
Chapter 14 How to Integrate Social Media into Your Marketing Plan
Chapter 15 How to Conduct a Competitive Assessment
Chapter 16 Conducting an Internal Situation Analysis
Chapter 17 Understanding the Customer Thought Processes
Chapter 18 Establishing Your Major Objectives and Key Strategies
Chapter 19 Aligning your Social Media Strategy with Your Brand Essence
PART V How to Measure Social Media
Chapter 20 How to Measure a Social Media Campaign
Chapter 21 Step 1: Measuring the Quantitative Data
Chapter 22 Step 2: Measuring the Qualitative Data
Chapter 23 Step 3: Measuring the Only Really Important Thing–Your Return on Investment
PART VI Conclusion
Chapter 24 Social Media Guidelines for Corporations
Chapter 25 59 Things You Need to Do on Your Way to a Successful Social Media Campaign
Index
Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs
About the Author
Chapter 1 Social Computing on the Ascent
Chapter 2 Sharing a Social Experience
Chapter 3 Leadership in Social Environments
Chapter 4 Social Tasks: Collaborating on Ideas
Chapter 5 Social Tasks: Creating and Managing Information
Chapter 6 Social Ecosystems and Domains
Chapter 7 Building a Social Culture
Chapter 8 Engaging and Encouraging Members
Chapter 9 Community and Social Experience Management
Chapter 10 Measuring Social Environments
Chapter 11 Social Computing Value
Index
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Introduction
1 The Mindset Shift: From Web 2.0 to Web 3.0
2 Are You Ready for Web 3.0 Marketing?
3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place
4 Mobile Marketing: Tapping into Billions of Cellphone Users.
5 Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe
6 Video Marketing: Taking Video to the Next Level.
7 Web Applications: How to Effectively Use Apps in Your Marketing
8 Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact
9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces
10 Web 3.0 Companies
11 Your Action Plan: Putting It All Together and Taking Action
Conclusion: The Art of Giving Back
Index
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