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Truth About Green Business, The

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Truth About Green Business, The

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    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

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About

Features

  • More than 50 bite-size, fast-paced insights and actionable techniques for every entrepreneur, executive, or manager
  • Covers everything that matters, from strategy to operations, supply chains to marketing, IT to finance, and beyond
  • Easy to read, up-to-date, and practical: distills the entire field of green business into what you need to succeed!
  • Description

    • Copyright 2009
    • Dimensions: 5-7/16 X 8-1/2
    • Pages: 240
    • Edition: 1st
    • Book
    • ISBN-10: 0-7897-3940-2
    • ISBN-13: 978-0-7897-3940-7

    Everything you need to know to green your business and grow your profit.

    • The truth about what climate change means for your business

    • The truth about running lean and green

    • The truth about future proofing your business

    Simply the best thinking

    THE TRUTH AND NOTHING BUT THE TRUTH

    This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

     “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”

    CHIP CONLEY, CEO, Joie de Vivre Hospitality

    “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”

    JOEL MAKOWER, Executive Editor, GreenBiz.com

    Introduction     ix

    Part I: The Truth About Green Business

    TRUTH 1: What is a green business?      1

    TRUTH 2: Why green your business?      5

    TRUTH 3: How to approach greening your business     9

    TRUTH 4: Why now?      13

    TRUTH 5: Climate change and your business     17

    Part II: The Truth About Green Strategy

    TRUTH 6: Profit and purpose     23

    TRUTH 7: How green is good enough?      27

    TRUTH 8: Green regulations     31

    Part III: The Truth About Green Operations

    TRUTH 9: Secrets hiding in plain sight     35

    TRUTH 10: Eco-efficiency: Good for business and the environment     39

    TRUTH 11: Waste? Not! Eliminating non-product      43

    TRUTH 12: EcoAudits can guide your course     47

    TRUTH 13: Running lean and green     53

    TRUTH 14: Carbon footprinting     57

    TRUTH 15: Reducing your carbon footprint     63

    Part IV: The Truth About Green Marketing

    TRUTH 16: Green branding and messaging     67

    TRUTH 17: Creating strong EcoLabels     71

    TRUTH 18: Green marketing claims     77

    TRUTH 19: Reaching conscious consumers     81

    Part V: The Truth About Green Products and Services

    TRUTH 20: What makes a product green?      85

    TRUTH 21: Product take-back     89

    TRUTH 22: Product to service     93

    TRUTH 23: What makes a service green?      97

    Part VI: The Truth About Green Design

    TRUTH 24: Biomimicry–learning from life    

    TRUTH 25: Reducing your product footprints     105

    TRUTH 26: Cradle to cradle     109

    TRUTH 27: Design with nature     113

    TRUTH 28: Innovation is at the heart of greening     117

    Part VII: The Truth About Green Procurement

    TRUTH 29: Environmentally preferable purchasing     121

    TRUTH 30: Supply chain management and partnerships     125

    TRUTH 31: Supplier scorecards     129

    TRUTH 32: Clearing the rising bar     133

    Part VIII: The Truth About Green Buildings

    TRUTH 33: LEED standards for green buildings     137

    TRUTH 34: The cost of green building     141

    TRUTH 35: Green buildings improve productivity     145

    TRUTH 36: Integrative design for green building     149

    Part IX: The Truth About Green IT

    TRUTH 37: Computers and electronics     153

    TRUTH 38: Creating more effi cient data centers     157

    TRUTH 39: How IT can drive greening     161

    Part X: The Truth About Green Management

    TRUTH 40: Engaging employees     165

    TRUTH 41: Engaging stakeholders     169

    TRUTH 42: Keeping score     173

    TRUTH 43: Employee incentives     177

    TRUTH 44: Environmental management systems     181

    Part XI: The Truth About Green Finance

    TRUTH 45: Profit, value, and risk     185

    TRUTH 46: Reality-based accounting     189

    TRUTH 47: Investing in green and attracting green investment     193

    TRUTH 48: Carbon trading and offsets     197

    TRUTH 49: Fiduciary duty     201

    Part XII: The Truth About Green Futures

    TRUTH 50: Certainty in the face of uncertainty     207

    TRUTH 51: Scenario planning     211

    TRUTH 52: Future proofing     215

    APPENDIX A: References     219

    Acknowledgments     228

    About the Author     229

    Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.

    APPENDIX B: Resources

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    Table of Contents

    Introduction     ix

    Part I: The Truth About Green Business

    TRUTH 1: What is a green business?      

    TRUTH 2: Why green your business?    

    TRUTH 3: How to approach greening your business    

    TRUTH 4: Why now?      

    TRUTH 5: Climate change and your business    

    Part II: The Truth About Green Strategy

    TRUTH 6: Profit and purpose    

    TRUTH 7: How green is good enough?      

    TRUTH 8: Green regulations    

    Part III: The Truth About Green Operations

    TRUTH 9: Secrets hiding in plain sight    

    TRUTH 10: Eco-efficiency: Good for business and the environment    

    TRUTH 11: Waste? Not! Eliminating non-product      

    TRUTH 12: EcoAudits can guide your course    

    TRUTH 13: Running lean and green    

    TRUTH 14: Carbon footprinting    

    TRUTH 15: Reducing your carbon footprint    

    Part IV: The Truth About Green Marketing

    TRUTH 16: Green branding and messaging    

    TRUTH 17: Creating strong EcoLabels    

    TRUTH 18: Green marketing claims    

    TRUTH 19: Reaching conscious consumers    

    Part V: The Truth About Green Products and Services

    TRUTH 20: What makes a product green?      

    TRUTH 21: Product take-back    

    TRUTH 22: Product to service    

    TRUTH 23: What makes a service green?      

    Part VI: The Truth About Green Design

    TRUTH 24: Biomimicry–learning from life    

    TRUTH 25: Reducing your product footprints    

    TRUTH 26: Cradle to cradle    

    TRUTH 27: Design with nature    

    TRUTH 28: Innovation is at the heart of greening    

    Part VII: The Truth About Green Procurement

    TRUTH 29: Environmentally preferable purchasing    

    TRUTH 30: Supply chain management and partnerships    

    TRUTH 31: Supplier scorecards    

    TRUTH 32: Clearing the rising bar    

    Part VIII: The Truth About Green Buildings

    TRUTH 33: LEED standards for green buildings    

    TRUTH 34: The cost of green building    

    TRUTH 35: Green buildings improve productivity    

    TRUTH 36: Integrative design for green building    

    Part IX: The Truth About Green IT

    TRUTH 37: Computers and electronics    

    TRUTH 38: Creating more effi cient data centers    

    TRUTH 39: How IT can drive greening    

    Part X: The Truth About Green Management

    TRUTH 40: Engaging employees    

    TRUTH 41: Engaging stakeholders    

    TRUTH 42: Keeping score    

    TRUTH 43: Employee incentives    

    TRUTH 44: Environmental management systems    

    Part XI: The Truth About Green Finance

    TRUTH 45: Profit, value, and risk    

    TRUTH 46: Reality-based accounting    

    TRUTH 47: Investing in green and attracting green investment    

    TRUTH 48: Carbon trading and offsets    

    TRUTH 49: Fiduciary duty    

    Part XII: The Truth About Green Futures

    TRUTH 50: Certainty in the face of uncertainty    

    TRUTH 51: Scenario planning    

    TRUTH 52: Future proofing    

    APPENDIX A: References    

    Acknowledgments    

    About the Author    

    Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.

    APPENDIX B: Resources

    Updates

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