Walking the Walk: Having Your Customers Love You
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- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 13
- Edition: 1st
- ISBN-10: 0-13-705109-3
- ISBN-13: 978-0-13-705109-0
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.
Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....
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