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Walking the Walk: Having Your Customers Love You

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Walking the Walk: Having Your Customers Love You

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Description

  • Copyright 2010
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 13
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-705109-3
  • ISBN-13: 978-0-13-705109-0

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.

Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....

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