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We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (paperback)
- By Barry Libert, Jon Spector
- Published Sep 25, 2007 by Pearson Prentice Hall.
- Copyright 2010
- Dimensions: 5-7/8 X 9
- Pages: 176
- Edition: 1st
- Book
- ISBN-10: 0-13-216813-8
- ISBN-13: 978-0-13-216813-7
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Product Author Bios
This book is the result of an unprecedented wiki-based collaboration bringing together leading experts on social networking and communities at Wharton Business School, MIT Sloan School of Management, and more than 4,000 business innovators from around the world, all of whom have generously contributed their extraordinary knowledge, insights, and personal experiences.
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.
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10 of 11 people found the following review helpful
More scrapbook than book, By
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This review is from: We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (Hardcover)
It's disturbing what passes for a book these days. This book is a disjointed collection of quotes, lists, and sundry clipart.
7 of 7 people found the following review helpful
This should get you thinking in the right direction..., By
This review is from: We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (Hardcover)
Are you getting those "what's this Web 2.0 stuff" questions at work? Does the boss want to know why s/he should be considering how social networking can help the business? Barry Libert and Jon Spector can answer some of those questions in the book We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business. It's a bit "rah rah" in nature, and it actually failed in its initial goal. But this small volume should be more than enough to get your management thinking in the right direction...Contents: How We Got Here; Look What We Can Do; Go from R&D to R&WE; How May We Help We?; Customer, Sell Thyself; If We Build It, We Will Come; Welcome to the World Bank of We; Make Everyone a C-We-O; Lead from the Rear; Afterword - Join the Crowd; Company Index; Name Index; Subject Index; Acknowledgments The general idea in We is that no one single person or organization can have all the right answers. It's only as you invite others into the conversation... Read more
5 of 5 people found the following review helpful
Most People Are Smarter Than Me..., By
This review is from: We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (Hardcover)
.. so it's good to know that there are many ways to capture the wisdom of audiences, co-workers and strangers who share a passion for whatever it is I'm doing. I'll take all the help I can get. In "We Are Smarter Than Me", Barry Libert and Jon Spector have put together a book that is both a primer in using social networks for businesses and individuals, and a prime example of what can be created by using them effectively.While true "Web 2.0" geeks might find some of the examples a bit basic, most business people and civilians will be fascinated at how many examples fit their needs, and might even find the competition is ahead of them. You can hear an interview with Barry Libert on The Cranky Middle Manager Show at http://cmm.thepodcastnetwork.com/audio/tpn_cmm_20071103_118.mp3 |
Table of Contents
Foreword—Social Networking Works by Don Tapscott vii
Authors' Note—How We Got Here xi
Chapter 1: Look What We Can Do 1
Chapter 2: Go from R&D to R&WE 19
Chapter 3: How May We Help We? 43
Chapter 4: Customer, Sell Thyself 61
Chapter 5: If We Build It, We Will Come 81
Chapter 6: Welcome to the World Bank of We 101
Chapter 7: Make Everyone a C-We-O 117
Chapter 8: Lead from the Rear 125
Afterword—Join the Crowd 143
Company Index 149
Name Index 151
Subject Index 153
Acknowledgments 158
Downloadable Sample Chapter
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