What Disruptive Thinking Is, and Why You Should Be Doing It
- By Luke Williams
- Published Dec 15, 2010 by FT Press. Part of the FT Press Delivers Elements series.
- Copyright 2011
- Dimensions: 5-3/8" x 8-1/4"
- Pages: 15
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-269495-6
- ISBN-13: 978-0-13-269495-7
Register your product to gain access to bonus material or receive a coupon.
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Why incremental change is a recipe for disaster–and what your business must do instead.
Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.