Home > Store > Business Communication > Business Skills
What's It Take to Make a Product Iconic?
- By Bertrand Cesvet, Tony Babinski, Eric Alper
- Published Aug 12, 2010 by FT Press. Part of the FT Press Delivers Elements series.
- Copyright 2011
- Dimensions: 5-3/8 X 8-1/4
- Pages: 10
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-242633-1
- ISBN-13: 978-0-13-242633-6
Register your product to gain access to bonus material or receive a coupon.
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.
How to create products that are truly iconic--and create conversation everywhere they go.
The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power….
eBook (Watermarked)
$1.99
$1.59
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.
