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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
- By Rick Tocquigny
- Published Jan 12, 2012 by FT Press.
- Copyright 2012
- Dimensions: 6" x 9"
- Pages: 272
- Edition: 1st
- Book
- ISBN-10: 0-13-290533-7
- ISBN-13: 978-0-13-290533-6
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Product Author Bios
Rick Tocquigny (Lafayette, CO), formerly with P+G, currently chairs P+G Alumni Network Publishing and the P+G Alumni Network Speaker’s Bureau. A nationally known author and radio talk show host, he is CEO of Artbeat of America, publisher of Gracefully Yours greeting cards. His Life Lessons network has been instrumental in changing the pattern of communication within companies and communities.
Andy Butcher is an award-winning journalist and author. A former newspaper reporter and media director for an international nonprofit, he currently edits a national trade publication.
What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network's When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more.
Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.
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4 of 4 people found the following review helpful
When Core Values are Strategic, By
This review is from: When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
I love the stories in When Core Values are Strategic, however I cannot understand who the stories will help. People who possess core ethical values, and are willing to sacrifice in the present to live according to their values, do not require this book. At the very least those who already possess good ethical values are so much involved in their work that they will not have time to find this book. On the other hand, business and non-profit leaders who are in their positions only to look after number one, those folks will never read these stories. If they do hear one of the stories, they are likely to think these good ethical folks from P&G, were chumps, certainly not role models. The people who need this information most, will never read these stories.I have been a fan of Proctor and Gamble for more than forty years. I studied the company in 1971 when I was a doctoral candidate at UCLA. Several of the faculty were consultants to P&G and I heard a lot of stories about... Read more
5 of 6 people found the following review helpful
A unique book of `this is your life' stories of virtuous business leaders and one company, By
This review is from: When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
The concept behind When Core Values are Strategic is unique and innovative. Get leaders, all of whom have worked for one company, to tell a brief story about what they learned and how working for that one company changed their lives. There are few companies with the history, track record of accomplishment or bevy of leaders that could be the subject of this book.Thankfully the focus of this book is Proctor and Gamble - P&G. I say thankfully, because we all can understand the majority of challenges facing a consumer products company. When the leaders talk about Tide, Head & Shoulders, etc., we know what they are talking about. When they cite ad campaigns, product decisions, etc., again we do not have to fight through a foreign business model to learn from their experience. P&G is a company we can all understand, which makes this book accessible and informative rather than being a form of corporate sponsored celebration. The book is a virtual reunion, and co... Read more
2 of 2 people found the following review helpful
Interesting but not exactly what I'd hoped for, By
This review is from: When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
This book has some very interesting stories that reflect how particular people either implemented or were part of a process of making core values strategic. But, what I was hoping for was more of an explanation of exactly how they did it, not just an overview of what happened when they did.If you are looking for a book that will give you some idea of how to do this in your business, this really isn't the book for you. If you are looking for some justification or inspiration, this book may just do the trick. Some of the stories and their results were very inspiring but really understanding the steps they went through to make it happen would have been really helpful and made the book a five star book for me. As it is, I found some good nuggets here and there but nothing that would make me rush out and buy the book for a business owner friend who was looking to translate his core values into growth or profit. The book is well written and the stories are... Read more |
Online Sample Chapter
Table of Contents
Foreword vii
Acknowledgments x
About the Authors xii
Preface xiii
Part I Sustaining Industry Leadership
Chapter 1 Core Values Can Be Strategic 3
Chapter 2 Brad Moore 5
Chapter 3 Jane Hoover 11
Chapter 4 Paul Charron 17
Chapter 5 Cynthia Round 23
Chapter 6 John Smale 29
Part II Applying Core Values for Capability
Chapter 7 Daniela Riccardi 39
Chapter 8 Wolfgang Berndt 47
Chapter 9 Mike Clasper 51
Chapter 10 Ed Rigaud 57
Chapter 11 Jill Beraud 63
Chapter 12 Jane J. Thompson 67
Chapter 13 Robert A. Miller 73
Part III Core Values and Teamwork
Chapter 14 Dave Brandon 81
Chapter 15 Brad Casper 87
Chapter 16 Kay S. Napier 93
Chapter 17 Cheryl Bachelder 99
Chapter 18 Bob Viney 105
Chapter 19 John Costello 113
Chapter 20 Fernando Aguirre 117
Part IV Core Values Drive Vision
Chapter 21 Sam Solomon 125
Chapter 22 Steve Case 131
Chapter 23 Kevin Roberts 137
Chapter 24 Jim McNerney 143
Chapter 25 Dean Butler 147
Chapter 26 John Pepper 153
Part V Doing the Right Thing
Chapter 27 Bob Wehling 161
Chapter 28 Jim Hackett 167
Chapter 29 Jose Louis Quintero 173
Chapter 30 Samih Sherif 179
Chapter 31 Bob Herbold 183
Part VI Changing Lives
Chapter 32 Charlotte Otto 193
Chapter 33 Mohan C. Mohan 199
Chapter 34 Harry Leibowitz 205
Chapter 35 Carole Black 211
Chapter 36 Dian Alyan 217
Epilogue by Ed Artzt, Former CEO 223
Appendix 227
Sample Pages
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