Barton J. Goldenberg introduces his book, The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits, which presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.
Social media is game-changing technology. But as for any tool, it takes the right people and the right processes to make it work, as Shawn Santos explains in this chapter from How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands.
We have met the enemy, and he is us. Learn how arrogance and intertia can harm previously successful companies in this excerpt from Who Stole My Customer?
This chapter presents the corporate learning function in the context of the rapidly changing learning landscape. It illustrates how several challenges are generating intense pressure on the corporate learning function to keep pace with a set of new norms for how organizations develop human resources. These challenges are changing the way people learn.
Is there a Santa Claus in the optinos market?
Over the last few weeks I have received several mass e-mails with similar messages:
“In the spirit of the month of Elul – when we ask for forgiveness and prepare for repentance during the coming Holy Days - if I have in any way harmed or offended you, please forgive me.”
There are many misconceptions about the nature of religion and faith, born partially from the media's presentation of extremism as though it is normative, from individual experiences with abusive or extremist sects, and from the belief that religion is antithetical to science and reason.
A confession: I tend to react poorly when I believe that someone is criticizing me, often getting defensive or trying to make the other person wrong.