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In this excerpt from his book, Principles of Quantitative Equity Investing: A Complete Guide to Creating, Evaluating, and Implementing Trading Strategies, Sugata Ray gives an overview of quantitative investing, including a discussion of screens, backtesting, and implementation.

In this introduction to his book, The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer, Nicholas Johnson explains that by focusing on authenticity, relevance, transparency, and taking responsibility for experience, insight, and agility, marketers not only can survive in an era of radically heightened customer expectation, but also thrive. Now more than ever, marketing is about customer relationships, customer understanding, and ways to deliver customer value.

In this chapter from his book, Essentials of Supply Chain Management, The: New Business Concepts and Applications, Hokey Min discusses the importance of Supply Chain Management.

The authors of New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization introduce their book, which delivers the first complete, proven blueprint for organizing and executing on global brand marketing.

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Blogs

Michael Thomsett

Traders tend to view the put ratio backspread as a bear strategy, because it employs puts. However, it is actually a volatility strategy.

Michael Thomsett

The month is slipping away quickly, so I thought I should hurry up and post my annual holiday options poem. Here it is ...

Michael Thomsett

The big question, of course, is: How can we rely on a formula with a series of variables that are provably inaccurate and based on a flawed assumptions, exponentially inaccurate variables, and outdated models about the nature of options?

Michael Thomsett

Did William Shakespeare trade options? -- from ThomsettOptions.com

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