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B2B is a very complex environment in which to market, made all the more so by the pace of change along so many different fronts. In this excerpt from The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy, Kim Ann King looks at each of these forces at work.

Dwight McNeill

Dr. Dwight McNeill introduces his book, Using Person-Centered Health Analytics to Live Longer: Leveraging Engagement, Behavior Change, and Technology for a Healthy Life, which proposes an entirely new framework for providers, payers, governments, and people to partner in the co-production of health.

Jeffrey Magee discusses the new view of management, which sends the signal that all players in a winning and thriving organization are accountable and responsible for both their own actions and the performance of the team overall, in this chapter from The Managerial Leadership Bible: Learning the Strategic, Organizational, and Tactical Skills Everyone Needs Today, 2nd Edition.

This chapter from Talent Valuation: Accelerate Market Capitalization through Your Most Important Asset introduces the key concept in the book: that it is critical to rigorously identify specific areas of intellectual capital that drive the most value in your company, and refocus HR accordingly.

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Blogs

Michael Thomsett

Traders tend to view the put ratio backspread as a bear strategy, because it employs puts. However, it is actually a volatility strategy.

Michael Thomsett

The month is slipping away quickly, so I thought I should hurry up and post my annual holiday options poem. Here it is ...

Michael Thomsett

The big question, of course, is: How can we rely on a formula with a series of variables that are provably inaccurate and based on a flawed assumptions, exponentially inaccurate variables, and outdated models about the nature of options?

Michael Thomsett

Did William Shakespeare trade options? -- from ThomsettOptions.com

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