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Articles

The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing and Beyond
Michael Tasner discusses the limits of Web 2.0 thinking, and the keys to overarching trends to the Web 3.0 marketing movement.
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By Michael TasnerDec 8, 2014
How to Make Money with Social Media: In the Beginning
If your thought process around social media begins with tactics (Twitter, Facebook, Google+, and so on), do a flip-flop and start thinking about goals and objectives first. From there, you can move on to your strategy to help you accomplish your goals and objectives.
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By Jamie Turner, Reshma ShahAug 13, 2014
A Resource-Allocation Perspective for Marketing Analytics
Resource allocation is the endgame of analytics for any company. Using marketing analytics properly, any firm should be able to determine the optimal level of spending it should make on each of its marketing channels to maximize success.
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By Rajkumar Venkatesan, Paul Farris, Ronald T. WilcoxAug 6, 2014
Cutting Edge Marketing Analytics: A Case Study with Dunia Finance LLC
The authors of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning discuss how analytics affected customer relationship management at Dunia Finance LLC, in this case study from the book.
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By Rajkumar Venkatesan, Paul Farris, Ronald T. WilcoxJul 30, 2014

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Blogs

Consuming Passions: In Product Design, Form IS Function

We used to distinguish between form and function, but in today’s design economy form is function.

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By Michael R. SolomonNo CommentsOctober 4, 2008
Topics: Business Communication,Marketing,Management & Leadership,Advertising
Consuming Passions: What is Reality - and Will We Pay For It?

What is reality?  Marketers and consumers coexist in a complicated, two-way relationship. It’s often hard to tell where marketing efforts leave off and “the real world” begins. One result of these blurred boundaries is that we are no longer sure where the line that separates this fabricated world from reality begins and ends. Will consumers pay to live in a brand-free environment?

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By Michael R. SolomonNo CommentsOctober 4, 2008
Topics: Marketing,Management & Leadership,Ideas,Advertising
Consuming Passions: Consumer Behavior is Popular Culture is Consumer Behavior

Computer mediated environments like Second Life are not only a new marketing opportunity for corporations, but also a new horizon for educators, policymakers, and non-profits.  Do the promises of these virtual worlds outweigh the pitfalls?

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By Michael R. SolomonNo CommentsAugust 30, 2008
Topics: Marketing,Ideas,Advertising
Peter NavarroCHINA'S PLAYING ITS OWN VERSION OF 'GRAND THEFT AUTO'
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By Peter NavarroNo CommentsNovember 19, 2007
Topics: Marketing,Global Business

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