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What Drives New Product Development: In this chapter, the authors focus on the first step in developing a breakthrough product: learning to interpret the interconnected factors of Social change, Economic trends, and Technological innovation, otherwise known as SET Factors.; Continue reading...; By Jonathan Cagan, Craig M. VogelSep 13, 2012

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value: Reed K. Holden describes two of the games salespeople and executives play in the great game of procurement. There are eight easy-to-identify games and tactics associated with each one. If you understand your position in the game, you can play the game better.; Continue reading...; By Reed K. HoldenJun 11, 2012

Seducing the Future of Fine Arts: Getting the Next Generations into the Museum Experience: Alex Gofman, Marco Bevolo, and Tönis Mets take a scientific approach to figuring out what gets people to visit a museum, and show how RDE, through its disciplined structure, affords actionable insights that might help.; Continue reading...; By Alex Gofman, Marco Bevolo, Tönis MetsJun 10, 2011

The Questionable Future Facing Global Retailers: Barry Berman explains how recession-battered retailers can learn lessons from L.L.Bean, Trader Joe's, Costco, and other world-class retailers.; Continue reading...; By Barry BermanNov 3, 2010

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Consuming Passions: In Product Design, Form IS Function: We used to distinguish between form and function, but in today’s design economy form is function.; Continue reading...; By Michael R. SolomonNo CommentsOctober 4, 2008; Topics: Business Communication,Marketing,Management & Leadership,Advertising

Consuming Passions: What is Reality - and Will We Pay For It?

What is reality? Marketers and consumers coexist in a complicated, two-way relationship. It’s often hard to tell where marketing efforts leave off and “the real world” begins. One result of these blurred boundaries is that we are no longer sure where the line that separates this fabricated world from reality begins and ends. Will consumers pay to live in a brand-free environment?

By Michael R. SolomonNo CommentsOctober 4, 2008

Topics: Marketing,Management & Leadership,Ideas,Advertising

Consuming Passions: Consumer Behavior is Popular Culture is Consumer Behavior

Computer mediated environments like Second Life are not only a new marketing opportunity for corporations, but also a new horizon for educators, policymakers, and non-profits. Do the promises of these virtual worlds outweigh the pitfalls?

By Michael R. SolomonNo CommentsAugust 30, 2008

Topics: Marketing,Ideas,Advertising

CHINA'S PLAYING ITS OWN VERSION OF 'GRAND THEFT AUTO': Continue reading...; By Peter NavarroNo CommentsNovember 19, 2007; Topics: Marketing,Global Business

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	Richard Templar's Rules: The Complete Compilation (Collection), 2nd Edition By Richard Templar $99.99
	Business Innovation Insights (Collection), 2nd Edition By Luke M. Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney, Jonathan Cagan, Craig M. Vogel $98.39
	Business Productivity Strategies for Success (Collection) By Mark I. Woods, Trapper Woods, Merrick Rosenberg, Daniel Silvert, Jerry Weissman, Martha I. Finney $71.99
	Definitive Guide to Effective Innovation (Collection), The By Tony Davila, Marc Epstein, Robert Shelton, Andy Bruce, David M. Birchall, Luke Williams, Jonathan Cagan, Craig M. Vogel $106.39

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