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The Eight Process Capability Areas of a Training Organization
Find out what practices are associated with the capabilities that, when performed at a very high level, make a training organization great.
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By Doug Harward, Russ Hall, Ken TaylorMar 21, 2014
Meeting Customers' Real Needs: The Nature of Service System Design
As a supply chain manager, service system design is a core and vital aspect of your job. Your company’s identity—and future—is defined by its ability to meet customers' real needs. Yet, despite its importance, few companies excel at creating remarkable customer experiences. This chapter addresses the question, “Why is it so hard to improve customer satisfaction?”
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By CSCMP, Stanley E. Fawcett, Amydee M. FawcettFeb 10, 2014
Introduction to the Definitive Guide to Entertainment Marketing
The world might have changed, but one constant remains: We, as a people, want more entertainment. For entertainment marketers, it’s a huge opportunity. Al Lieberman and Pat Esgate explain how to take advantage of it.
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By Al Lieberman, Pat EstgateJul 31, 2013
Mark WoodsHow to Escape from 'Email Jail'
Are you a prisoner of your inbox? Mark Woods, author of Attack Your Day! Before It Attacks You, shares a quick-and-easy plan for removing the majority of time-wasting messages that clog up your system, bringing email back to being helpful once again.
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By Mark WoodsJun 3, 2013

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Consuming Passions: In Product Design, Form IS Function

We used to distinguish between form and function, but in today’s design economy form is function.

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By Michael R. SolomonNo CommentsOctober 4, 2008
Topics: Business Communication,Marketing,Management & Leadership,Advertising
Consuming Passions: What is Reality - and Will We Pay For It?

What is reality?  Marketers and consumers coexist in a complicated, two-way relationship. It’s often hard to tell where marketing efforts leave off and “the real world” begins. One result of these blurred boundaries is that we are no longer sure where the line that separates this fabricated world from reality begins and ends. Will consumers pay to live in a brand-free environment?

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By Michael R. SolomonNo CommentsOctober 4, 2008
Topics: Marketing,Management & Leadership,Ideas,Advertising
Consuming Passions: Consumer Behavior is Popular Culture is Consumer Behavior

Computer mediated environments like Second Life are not only a new marketing opportunity for corporations, but also a new horizon for educators, policymakers, and non-profits.  Do the promises of these virtual worlds outweigh the pitfalls?

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By Michael R. SolomonNo CommentsAugust 30, 2008
Topics: Marketing,Ideas,Advertising
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By Peter NavarroNo CommentsNovember 19, 2007
Topics: Marketing,Global Business

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