This introduction to Personalized Digital Advertising: How Data and Technology Are Transforming How We Market examines the rationale, opportunity, process, and technology involved in personalizing advertising.
B2B is a very complex environment in which to market, made all the more so by the pace of change along so many different fronts. In this excerpt from The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy, Kim Ann King looks at each of these forces at work.
Barton J. Goldenberg introduces his book, The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits, which presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.
Matthew Willcox introduces his book, The Business of Choice: Marketing to Consumers' Instincts, which covers why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
We used to distinguish between form and function, but in today’s design economy form is function.
What is reality? Marketers and consumers coexist in a complicated, two-way relationship. It’s often hard to tell where marketing efforts leave off and “the real world” begins. One result of these blurred boundaries is that we are no longer sure where the line that separates this fabricated world from reality begins and ends. Will consumers pay to live in a brand-free environment?
Computer mediated environments like Second Life are not only a new marketing opportunity for corporations, but also a new horizon for educators, policymakers, and non-profits. Do the promises of these virtual worlds outweigh the pitfalls?