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Cutting Edge Marketing Analytics: A Case Study with Dunia Finance LLC
The authors of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning discuss how analytics affected customer relationship management at Dunia Finance LLC, in this case study from the book.
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By Rajkumar Venkatesan, Paul Farris, Ronald T. WilcoxJul 30, 2014
Introduction to Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
The authors of Cutting Edge Marketing Analytics discuss the techniques needed to analyze past marketing performance and discover unknowns that will allow you to predict the future.
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By Rajkumar Venkatesan, Paul Farris, Ronald T. WilcoxJul 28, 2014
Managing Supply Chain Networks: From Value Chain to Value Network
The authors of Managing Supply Chain Networks: Building Competitive Advantage In Fluid And Complex Environments introduce their book, which offers powerful new techniques for managing today’s complex, fluid supply networks.
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By Alexandre Oliveira, Anne GimenoJul 24, 2014
Analytics in Insurance Overview
Data is the life blood of the insurance industry. In this introduction to her book, Applied Insurance Analytics: A Framework for Driving More Value from Data Assets, Technologies, and Tools, Patricia L Saporito shows how systematically leveraging analytics can improve business performance and customer satisfaction throughout any insurance business.
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By Patricia L SaporitoJul 23, 2014

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Blogs

Keely HildThe FT Press 2013 Holiday Gift Guide

With Black Friday and Cyber Monday coming up, now's the time to start checking things off of your Holiday Shopping List!  We've pulled together a list of books that would make a great gift for your colleagues, friends and family this holiday season to get them off on the right foot for the New Year.  Give the gift of learning with FT Press!

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By Keely HildNo CommentsNovember 27, 2013
Topics: Business Communication,Marketing,Management & Leadership,Human Resources,Business books,Politics,Ideas,Advertising,Finance & Investing
Michael ThomsettHow to Improve Your Odds with Put Ratio Backspreads

Traders tend to view the put ratio backspread as a bear strategy, because it employs puts. However, it is actually a volatility strategy.

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By Michael C. ThomsettNo CommentsDecember 18, 2012
Topics: Finance & Investing
Michael ThomsettOptions: A Holiday Poem

The month is slipping away quickly, so I thought I should hurry up and post my annual holiday options poem. Here it is ...

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By Michael C. ThomsettNo CommentsDecember 12, 2012
Topics: Finance & Investing
Michael ThomsettOptions Trading - the B-S Pricing Model

The big question, of course, is: How can we rely on a formula with a series of variables that are provably inaccurate and based on a flawed assumptions, exponentially inaccurate variables, and outdated models about the nature of options?

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By Michael C. ThomsettNo CommentsDecember 7, 2012
Topics: Finance & Investing

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